The world we live in has evolved, and now it’s brimming with information. No matter where we go, we human are constantly bombarded with advertisements, texts, and videos from many businesses promoting a wide range of products. This is why, it has become imperative to stand out in this crowd without getting lost in the commotion, and making distinctive promotional videos is one method to do so.
These videos not only increase revenue but also provide information about your company and products. They are imaginative, powerful, and distinctive storytelling pieces that can significantly increase the visibility of a cause, business, product, or app.
Launching your app soon? Considering the creation of an attention-grabbing app promo video is a savvy move. Many businesses leverage this method to imprint their brand and efficiently drive product promotion.
In this article, we guide you through the essen some big names that use app promo videos to promote their brands, but first, let’s know what an app promo video is in detail.
An App Promo Video!
An app promo video may both advertise your app and provide a brief rundown of the essential features. Put differently, it’s a more focused kind of app preview video. App promo videos are the best option if you need to show how an application functions as part of your video marketing plan.
You can see them on social media and corporate websites. These videos capture and maintain attention considerably more successfully than images and even more so than long passages of text.
However, some people are still confused about whether mobile app promo videos and app advertisements are similar; no, they are not! An app promo is essentially a “how-to” that provides a little additional information about the functionality and benefits of your app for consumers.
Essential Elements to Create an Effective Mobile App Promo Video
There are four significant components that you must not overlook when creating a mobile app promo video—let’s know what they are!
· Creativity And Storytelling
Stories are frequently told in the most memorable mobile app promo videos. Storytelling adds relatability and engagement to your video, regardless of the topic your app addresses or the kind of experience consumers might anticipate. Making your video stand out can also be achieved by creative execution, such as the use of animations, original visual effects, or humorous elements.
· Showcase App Features
A well-made promo video clearly illustrates the main features of an app. Emphasize how these features improve users’ experiences or address difficulties for them. Remember that highlighting features is not the only goal; demonstrating their worth is essential.
· Demonstrate User Interface
You may help viewers get a sense of the usability and design of your app by including a demonstration of its user interface in your video. This can be especially useful for complicated apps that require some explanation, giving prospective users a better understanding of how to use and navigate the app before downloading it.
· Strong Call-To-Action
A compelling and strong call-to-action (CTA) should conclude any successful mobile app promo video. A clear call to action (CTA) directs viewers on what to do next, boosting the likelihood that they will convert, whether that action is to download the app, visit your site, or share the video with others.
Our Top Picks of The 7 Incredible App Promo Videos
In order to give you a better idea and perhaps even some inspiration, further you can see the best app promo videos that most of the top brands have created.
1. Accu Weather
How often do we check the weather app during the day? Most likely more often than we think. Accu Weather is one of those apps that we all have used at one point, if not constantly.
Accu produced an app video to showcase its features and user-friendliness in the face of increasing competition from companies like Google Weather.
This is one of the outstanding animated product video examples. The polished appearance and elegant design give the impression that you are looking out of a glass window of a New York City corporate skyscraper. That really is a powerful feeling.
2. WhatsApp
You need to stay updated with the latest trends in mobile app marketing, just like you would with other products.
WhatsApp positioned itself as essential to maintaining human connection with this emotional app promotional video. That’s the kind of comfort that audiences seek during these isolating COVID-19 times— and indeed, WhatsApp succeeded in becoming a ‘home buddy’ on their journey.
3. Amazon Prime
Offer-based app promotions are widely used in the retail sector. With this coolest app promo video, Amazon Prime creates a powerful visual impression in under 20 seconds.
The details in the images hold the key to the mystery. Furthermore, nothing makes complex topics easier for audiences to visualize than animation.
It was the ideal option for providing context for an augmented reality offer. Overall, Amazon did a fantastic job of presenting the deal in a lively and exciting manner.
4. Slack
For internal collaboration, Slack is the go-to tool for thousands of businesses throughout the globe. It thrives on bringing teams together and optimizing processes.
These days, professional communication is primarily conducted via mobile devices. Therefore, developing a Slack mobile app was essential.
Slack uses this user-friendly app promo video to draw more people to their service. Ultimately, there’s no reason to use a laptop when you can complete the task on your phone instead. We love that Slack adhered to its clean, simple aesthetic for both the app and the promotional content. It’s simple and functional and helps the audience in learning more about the app.
Do you want to create such appealing product advertisement videos? Let us know!
5. Snapchat
Promoting your mobile application is an ongoing process. You must release updates frequently if you want your audience’s phones to continue using your app.
Additionally, it’s crucial to advertise your mobile app updates or new features with the same fervor as before.
Consider this Snapchat series of app-promotional videos. The updated version, which is particularly compatible with Android phones, was released.
It is evidence that artistic marvels may be achieved when creativity and simplicity come together. We enjoyed living vicariously through Android’s friendship with Snapchat.
6. Flo
The ups and downs of being a woman, hehe! It’s fantastic that modern technology allows women to understand their bodies better.
The women’s health app Flo recognizes that every woman’s body is unique. Having it can help you stay on top of changes in your hormones, cycle, and pregnancy.
This is one of the animated commercial video examples that welcomes women to join a global family while artistically showcasing Flo’s key features.
7. Uber Business Travel
Intelligent ones solve problems. However, real innovators find answers to problems that people do not see as problems.
According to a well-known statement by Steve Jobs, one of Apple’s guiding principles is to develop products and features that people never even knew they needed.
Like Uber itself, Uber Business Travel is an example of an ingenious solution. In this animated app promo video, Uber showcased that they understand consumers’ wants and goals. So, this video minimizes trouble and maximizes productivity without draining your energy. The stunning on-theme graphics and images flawlessly enhance the content and message.
If you want to create such amazing videos to promote your business—connect with the best explainer video company, Anideos, to discuss your idea.
Wrapping Up!
One cannot stress the importance of a well-made app promotional video in marketing. A strong app preview video may successfully showcase your app’s distinctive features, convey its value proposition, and connect with your target user base, as proven by popular apps like Uber, Flo, Snapchat, and more.
Anideos is the only place to turn if you want to make an interesting and successful app video. Our expertise lies in producing captivating, high-quality app promo videos that not only highlight the features of your app but also engage viewers and encourage app downloads.
Keep your app visible among the masses—take advantage of our video ad services today!
