You already know that a picture speaks a thousand words, but did you know that an engaging video may convey ten times as much information? This is where the next big trend comes in ‘Motion Graphics.’
Using motion graphics on your website swiftly and effectively is a modern way to communicate your complicated ideas. Adding unique motion graphics on websites has become essential to stand out from the competitors.
You can improve the visual appeal and engage viewers on your website by creating a stunning motion design web experience using the right tools and skills. So, here’s your chance to enhance your digital presence strategically by integrating intriguing motion graphics into your website.
In this article, we will delve deeper into why you should include motion graphics in your website and walk you through seven excellent tips to help you integrate them well.
What Is Motion Graphics, Exactly?
As the name implies, motion graphics are any visual effects or graphics that incorporate movement or motion. Animated movies, UI/UX design, text-based advertising such as infographics, and numerous more visual media platforms are created using it. Motion graphics’ main goal is to assist people by simplifying content and assisting in the compression of complicated ideas into bite-sized, easily digestible pieces.
However, we certainly aren’t here to produce feature films. An excellent choice for quick animated visuals used in marketing is motion graphics.
The fact that motion graphic design is far less expensive than videos is another factor contributing to its popularity in marketing. You will need a professional camera, sound equipment, and most likely a studio area if you want to shoot a professional video. But how to make a graphic video? All you need is only one or two tools and a good motion graphics designer to make visually captivating videos. To understand tools, you can follow this guide for motion graphics software.
Why Include Motion Graphics?
The ideal space to experiment with motion graphic design is on your website. This is due to two factors:
- For most customers, their initial point of contact is your website. Motion graphics for websites enhance visitors’ first impressions and encourage them to stay longer.
- You have the control. It’s a secret that social media platforms occasionally have technical difficulties and that the same content may appear differently on other platforms. It is a far safer option if you’re just getting started with the best motion graphics for website—as it can help you stand out among others.
One thing to keep in mind when using motion graphics in website design is not to go overboard. One of the main things affecting bounce rates is loading speed, which is slowed down by animated graphic designs. According to recent studies, if your website takes more than three seconds to load, 53% of visitors will quit. A proficient motion graphics services provider will guarantee that animated components are suitable for online usage and do not significantly impact loading times.
Seven Ways to Use Motion Graphics on Your Website
Wondering how to create motion graphics for website? Further, let’s explore seven creative ways of using motion graphics to enhance your website presence!
1. Kinetic Typography
Kinetic typography is the simplest and most traditional way of using motion graphics design for websites. While preparing presentations at school, we have all experimented with PowerPoint text animation. Nevertheless, you should improve your website a little bit.
Great idea for “coming soon” web pages. In order to help visitors remember the website (and maybe return to it when it’s up!), kinetic typography adds intrigue and mystery.
2. Animated Logo
Perhaps the most essential branding element in your toolbox is a logo. Remarkably, 75% of consumers identify brands by their logo, and 60% will avoid brands with striking logos. On the other hand, individuals tend to forget a brand after five to seven impressions.
Thus, what is the best way to make people remember your brand and logo? Get people to gaze at your logo for a longer time to make every impression matter. You can’t expect a typical logo to capture the attention of viewers for longer than a few seconds, given the average attention span of 8 seconds. That is undoubtedly insufficient for them to remember it.
Try the motion graphics technique for your logo to draw in viewers and make them look at it for a little longer. Want a well-known example of this? What about the nearly daily updates to Google’s homepage and the addition of logo animations? But whatever they come up with, the identifiable wordmark is always a part of their artwork.
3. Hover Effect
if clicking was the same as “going third base” in high school, hovering places itself as the second one. Marketers are well aware of how challenging it can be to attract users to click. For display ads, the average click-through rate is a mere 0.35%.
Including mouse-cursor-triggered motion graphics with animation is an excellent way to nudge your viewers just enough toward that click. You’ll entice them to spend enough time on your website perusing your call to action.
The hover effect is great because it can be quite subtle, but it still makes a big difference in the user experience. Take a look at this sample of a Lips Love beauty brand website. The adorable little hearts that appear when you hover over the heart icon entice users to stay on the page and browse it more thoroughly. The lipsticks that stand out help in showcasing the products. The “Shop” button’s color shift lets the call to action (CTA) stand out more without being intrusive.
4. Dolly Zoom
These are movie-related terms that essentially refer to in and out-zooming. It’s the ideal approach to give the website more life and keep visitors interested.
E-commerce sites are one common application for this kind of motion graphics in website design. People can examine the product more closely by zooming in before adding it to their cart.
5. Parallax Effect
Although it sounds like a very fancy word, this is one of the most often used motion graphic effects in modern web design. It basically means that in a 2D scene, depth is created by background objects moving more slowly than foreground elements.
Users develop an impression of a website in as little as 50 milliseconds. You’ll be lucky if you can keep people interested with a completely static website—which is quite tricky. Ensuring that viewers stay as long as possible can be helped by a motion graphic design such as parallax.
Using parallax scrolling to enhance user experience is a great idea. With the help of this appealing website motion graphics, users may scroll across your page and take information in bite-sized bits instead of all at once.
Presenting the essential components and advantages of a service can be very helpful for companies that provide services. Just check out how entertaining and interesting this financial consulting services website is! This is one of the motion graphics techniques for website that feels professional, even though there’s not a tasteless corporate stock photo in sight, and visitors seem genuinely interested in the content.
6. Small Animated Illustrations
Remember that motion graphics are less complicated than animation. Nowadays, a lot of companies make use of motion graphics in websites specifically to provide a small amount of visual interest and interaction without sacrificing the expertise of their web design.
This is a beautiful example of a web design that incorporates motion design together with parallax scrolling. It is not hard at all to make a simple line or shape move, and it won’t slow down the loading time of your website. Nonetheless, it may provide a simple landing page—including ones using online templates—with a more modern, unique, and captivating appearance.
7. Explainer Videos
It may surprise you to hear that 95% of people watch an explainer video to know about a product or service. More significantly, after watching such a video, 64% are likely to buy a product.
However, what happens if you lack the means to shoot a high-quality video or you’re just afraid of the camera? At this point, motion graphics animation for websites can be useful.
It’s precisely for this reason that a lot of people are curious about how to create website design graphics. An excellent method to introduce a business or product is with a short-animated video.
Transform Your Website Experience with Anideos!
Incorporating motion graphics or moving images on website is a smart way to enhance user experience instead of just adding eye candy.
Try new things; some of the most inventive motion designs have come from “happy accidents” and unexpected breakthroughs. Go forth and begin animating; create a distinct style and enjoy yourself in the process! But if you find it hard to do on your own, Anideos is here to help you create the best website with motion graphics.
With the assistance of Anideos motion graphics services, you can build unique websites that perfectly convey your company’s essence and highlight your products and services. You can make your website pop and stand out from the competition with our experience in motion graphics. You can make use of motion graphics in marketing other ways. We help our clients with that. Reach out to us to learn about them today!
