A logo is the face of the brand. You’re likely aware of its importance in setting you apart from your competitors. It is what introduces your brand to the world. With the fast-growing technology and consumer habits, logos must also evolve in tandem with marketing. This is where an animated logo comes into the picture.
An animated logo design brings your business to life. It helps create a quick and lasting image of your brand in the viewer’s eye. By doing so, you not only retain old customers but also acquire new ones. Moreover, viewers can recognize your brand just by looking at your logo, (if you do branding effectively). Consider Nike or Apple; viewers are likely to spot them at a glance.
Now that you know the basics of a logo, let’s move on to animated logos.
What is an Animated Logo?
An animated logo is all about adding effects and motion to a logo. It ranges from simple patterns to a full-fledge video representation. In short, it is an upgrade of a static or image-only logo with no effects.
A business logo animation relies on several factors. For instance, the goal, the nature, and the target audience. To ensure quality results, investing in professional logo animation services is the best move. One with the expertise and knowledge can do the job better than others
Animated Logo vs. Static Logo
When you have to buy logo animation services, there comes the most asked question. Which one should you invest in – Animated logos or static logos?
Animations take your visual identity to another level. It simplifies, covers, and portrays huge chunks of information easily. Whereas, a static logo fails to convey the key message most of the time. With the help of a 3D animation service, your logo will be able to tell a story about your brand’s vision and goal in the same way a short video can.
Thus, many businesses that use video content opt for an animated logo rather than a static logo. If you’re going to spend resources on video content, you might as well go all out with an animated logo.
What are the Benefits of Creating an Animated Logo for your Business?
Many well-known brands are experimenting with their logos. But what are the benefits of creating an animated logo? Let’s break it down.
Improve brand recognition
The top benefit that an animated business logo brings to the table is recognition. If one picture is worth a thousand words then animation is worth millions.
Visual material is not only more appealing to the eye, but it is also more memorable than a still image. When compared to a quick glimpse at a standard logo, certain animations can linger up to 10 seconds, increasing the likelihood of imprinting in the memory.
Besides, when you use animation in a campaign, it increases the chances of your users remembering it for a long time. With animated logos in the game, your marketing efforts won’t be in vain.
Great storytelling medium
Today, users spend hours on the internet each day. So, when it comes to telling your brand story, you’ll have plenty of options on the internet to advertise. By employing the right 3D logo animation services, you’ll be well on your way to creating a logo that best represents your brand.
Moreover, an animated logo boosts the brand’s story while also being a seamless part of the video content storytelling process. Video content narratives are effective instruments for eliciting emotional responses from customers.
But, when you choose a static logo, you break the emotional connection and disturb the story. An animation logo is what delivers the flawless effect that viewers seek.
Capture viewer’s attention
We live in a time where people are pressed for time. Thus, you must do all you can to hold the viewer’s attention. One of the best things you can do is to avail an expert 2D animation service in the USA. As a result, you’ll be well on your way to captive the audience via fun and eye-catching animated logos.
Furthermore, viewers form their views about your product/service in the first few seconds of the animation. They are more likely to listen to what you have to offer if your animated logo is impressive.
However, you’re ahead of the game if you’re already using video content. Those who use video content have higher conversion rates than those who don’t. Adding animated logos to video footage takes it one step ahead. If videos alone can do so much, imagine what getting logo animation services can further do.
It is one of a kind
The sky is the limit when it comes to animations. Countless businesses have similar logos. As a consequence, customers have no drive to look at them again. But, thanks to logo animation, your logo can only be yours. Logo animation services ensure each brand logo is one of a kind and memorable. A unique logo helps make an impression on potential and existing customers.
Using special effects and motions, you make a big impact on the viewer’s memory. So, when they see it again, they’ll be able to recognize it quickly. Besides, there is no limit to creativity so how you create a logo depends on you. Do whatever you need to make it unique. Add colors, texture, motion, typography, or illustrations. In short, do whatever is required to make you stand out from the crowd.
Elicit viewer’s emotions
Videos and animation are excellent tools for evoking emotions in your viewers. Although text can be compelling, visual images and graphic design are usually more so. You can tell a story using animation and have the ability to evoke precise reactions.
Additionally, an animated logo is much more effective in eliciting emotions than a static logo. A distinctive logo will startle viewers, and it can later elicit positive emotions such as joy and excitement.
You’re more likely to persuade your viewers to perform the activities you want them to take if you start by triggering their emotions. Also, viewers will associate your brand with something enjoyable for a long time.
Maintain a professional image
It’s no hidden fact that everyone wishes to work with a company that professionally delivers what it promises. The first thing we look at when assessing a company’s standard is its presentation. And to ensure that, we usually look at the quality of their logo.
Thus, this is enough of a reason for you to invest in a professional animation company like Anideos. Brands that invest in a good-quality logo create a trustworthy image and a forward-thinking attitude. You’ll be able to stay updated on logo animation trends if you get professional logo animation services. You may prove your competence to people by adapting your presentation to the needs of the market.
How can you make the most out of your Animated Logos?
You may promote your animated logos in a variety of ways. Here are a few places where you can use and make the most out of your animated logos.
Social media: The best place to publish an animated GIF logo. Break through the clutter by adding your logo to your company profile picture on Twitter. Or, play around with animated logos to make your job postings stand out on LinkedIn.
Website: Make the first impression count by using an animated logo on your website. Doing so will hold users attention. Also, make them spend a long time on your page.
Promotions: You can also use animated logos in your promotional article, sales page, and videos to grab the viewer’s attention and get them pumped up to hear the message.
Presentations: To add an element of surprise, you may add an animation logo at both the start and end of your presentation slides.
Finally, are you persuaded to invest in animating your logo? Contact us for the best logo animation services in the USA. Since the market tactics are changing readily, now is the time to begin if you haven’t already.
To Sum Up
The days of relying solely on print and static visual communication are over. Today’s innovation creates incredible opportunities, which experts must leverage on. To breathe a new life into your company logo, add some motion.
Lastly, we hope that this post helped you out in identifying and leveraging the benefits of an animation logo. It is no doubt a cutting-edge approach to introducing your brand. With that in mind, the decision seems obvious.