3D animation has done wonders in different industries and is now bringing learning to life in medical education. Do you know? According to the Wyzowl research, more than 83% of marketers investing in healthcare video marketing or 3D medical animation are getting a good return on their investment and leads.
In medicine, animation videos are frequently the most effective method for explaining complex concepts. An animated video in medical education can explain crucial ideas more effectively than words. A good form of advertising is a video better demonstrates the use of the product and can be viewed more frequently than a simple text ad. Coming in different types, animations are considered best for spreading knowledge – thus, some common animations that we frequently see are:
- Pharmaceutical technologies and platforms animations
- Surgery and medical procedures animations
- Branding animation
- Mechanism of action (MoA) animation
- Medical devices animation
These videos highlight the company’s thought leadership within the healthcare sector and help them grow incredibly, using 3D animation.
Benefits of 3D Animation in Medical Education
Numerous healthcare businesses use 3D animations to clearly and concisely explain complex medical ideas, procedures, and mechanisms of action. The 3D animation videos make communicating information easier and deliver your message to the target audience. These videos bring several other benefits to medical education.
So, let’s delve deeper to know about them.
1. Enhanced Visualization and Understanding
We usually hear, “A picture is worth a thousand words” imagine how much more engaging lectures and presentations can be if this were the case! Not to mention, it works as a comprehension and simplification teaching tool for complicated procedures and medical issues. High-end 3D visualizations assist new surgeons who aim to perform life-saving treatments soon to stay ahead of the learning curve.
· Simplifies Information
The ability of 3D animation to reduce highly complex information so that a layperson unfamiliar with medical jargon and terminology may readily understand it is one of the industry’s most significant advantages. Visual learning is consistently regarded as the most effective method for mastering complicated subjects or topics. So, improved visualization makes learning fun, engaging and instructive.
Visuals can transport the audience to a completely different setting. Using 3D animations, students can understand concepts that can be otherwise incomprehensible. Employing various colors, forms, and images stimulates the learner’s creativity. As a result, individuals develop their ability to visualize abstract concepts. Also, as they explore possibilities through improved visualization, they develop vivid imaginations.
· Influential And Instructive
Animations are incredibly influential and informative, leading the propagated information to make it easy to understand, and people can retain it for longer. The 3D animation videos have the power to inform and persuade the audience to take action. Furthermore, these videos are helpful and best for students’ personalized learning, as they always deliver valuable information.
· Entertaining And Engaging
The healthcare sector constantly changes, making it difficult to depict the intricate details of cutting-edge diagnostic techniques and drug interaction patterns. Similarly, effective and lively communication requires a small amount of imagination and ingenuity, even for a fascinating medical notion or study topic. The obstacles with medical science are slightly uplifting by 3D medical animations and fancy effects. This is what the most advanced 3D animation offers the healthcare industry. It has countless potential uses.
· Diverse Resources for Education
Animation enables comprehensible explanations of complex data. To make personalized learning more engaging and fun for innovative educational courses, it also makes it possible to create figures, such as doctors as heroes and infections as adversaries. 3D animation makes learning incredible by putting a crisp of fun in it.
Examples of 3D Animation to Explain Complex Medical Concepts
Some of the examples of how different 3D animation videos can be used to explain complicated concepts are as follow:
· The Human Digestive System
Although the human digestive system is incredibly intricate and challenging to comprehend, this video makes it relatively simple for anyone to understand how it functions. With the help of a good combination of animation, text, and voiceover, it demonstrates how food travels through various inside organs, is processed, and then is eventually digested.
· Knee Replacement Surgery
The necessary care must be given to an ACL tear, a regular occurrence, for it to mend completely. This 3D medical animation video demonstrates the internal processes that take place during ligament rehabilitation to illustrate the damaged ACL therapy process.
· What is Cancer?
Although everyone has heard the word before, and it is frequently used in everyday speech, few people actually understand what cancer is and how it spreads. This three-dimensional medical animation shows a tumor developing and discusses how it might spread or continue to grow unchecked. It is one of the best medical education videos to help students learn about cancer.
· Conventional CPR Overview
CPR, also known as cardiopulmonary resuscitation, is crucial for handling emergencies and demonstrating how traditional CPR functions; this medical video also discusses some of its inherent shortcomings and solutions to improved outcomes.
· Stryker Foot and Ankle
This simple medical product animation illustrates the EasyClip SI System’s ability to provide simple and speedy fixation in various applications. With the aid of visual aids and narration, it gives the user advantages and specs.
These examples depict how 3D animation videos are essential for medical education.
1. Cost Savings
When it comes to cost savings, a 3D animation video is the best option, as it is more cost-effective than a live-action video. These animations require fewer resources to convey a message and are seen as incredible for communicating with the audience.
In the long term, these videos are also more agile! The assets can be modified, added, and used in other marketing materials. Before being used as marketing materials, many 3D illustration and animation assets were used as training and sales tools, which makes it more incredible. 3D animations permit an imaginative perspective when it comes to video storytelling.
3D animation provides several advantages over conventional commercial video production, including cost and time savings. Animation accelerates the production process and improves businesses’ return on investment by eliminating the need for location shooting, hiring actors, producing talking heads, heavy editing, and more. With various sequences and formats, including simple product explainers and rotations, high-end animated stories, and premium renders, 3D animations may also be tailored to varied budgets, helping businesses of all sizes to meet their needs.
Moreover, the cost savings primarily depends on different factors, including project requirements, video length, amendments, and more.
· Steps of Animation
A simple animation has some crucial steps. As the demand of type differs, it includes different steps to complete an animation process. Here are some steps that every animation video follows:
- Concept and script
- Character or object illustrations
- Compositing (including SFX and VFX)
- Final Render
However, the steps vary for different animations, such as architectural or product animation. So, as the steps change or increase, the animation cost also alters, depending on the requirements.
Different Medical Animations Styles
Businesses go for different animation styles that help students enhance their medical education. A few common animation styles are:
· Medical Stimulation
Medical animation can provide a simulated experience for aspiring doctors to learn surgical procedures or fundamental anatomical processes as they lack access to cadavers or people to practice on. Using an animation instead of a cadaver has various benefits because it can illustrate more effectively how a living thing works than cadavers can.
· Surgical Planning and Training
These kinds of medical simulations aren’t just for medical students. Medical animation is a tool seasoned surgeons use to hone their surgical skills and prepare for impending operations. Interactive animation, such as virtual reality (VR) or augmented reality (AR), is frequently employed in these situations (AR).
· Forensic Reconstruction
A third professional animation is forensics, which may involve an MRI-assisted “virutopsy” or autopsy. When performing a typical autopsy on the remains can be very difficult due to significant destruction, this procedure might be very beneficial. Medical animations serve as crucial evidence in court that aids in reconstructing events.
Patient education is one of the areas of 3D medical animation that is snowballing. The animation demonstrates a surgical procedure or a medication’s action mechanism.
These are some animation style examples; the cost of each animation varies based on the requirements. You can always contact our project managers for more information on our pricing. We can help you make excellent animations, keeping in mind cost savings for your medical business.
2. Improved Patient Outcomes
The primary purpose of 3D medical animation videos in the healthcare industry is to instruct and train various people about complicated and technical elements of science and medicine. In other words, it aids in providing a fresh, imaginative, and fun approach to challenging material.
Due to the complexity and technicality, those without training in medicine may find it challenging to comprehend some medical processes, treatments, or gadgets. Thus, healthcare organizations frequently employ inventive ways to pitch their technologies or products to help patients, clients, or investors understand complex ideas and procedures.
Using 3D medical animation, crucial in the healthcare industry, is one way to enhance patient outcomes. For instance, pharmaceutical firms use 3D medical animation to illustrate various scientific ideas. Any notion, movement, or formula can be visually materialized in 3D medical animation in a straightforward yet methodical way, whether demonstrating a cataract surgery tool or defining a coronary artery bypass graft.
There are countless ways to illustrate medical and scientific concepts using 3D medical animation. This is partly because it can deliver a detailed depiction for a broad audience and a wide range of topics while ensuring improved comprehension and rapid memory retention.
· Patient Communication
Healthcare organizations and experts can better assist patients by employing 3D medical animation to explain challenging medical procedures. The communication between medical experts and patients is made simpler by an intricate yet understandable representation of the human body’s internal functions and medical intervention.
A better understanding is achieved using 3D animation instead of conventional visual communication forms like still images and infographics. It contains movement and enables the user to pause, stop, and change the speed as desired.
Besides this, 3D medical animation videos let medical practitioners explain medical processes to patients without showing them the actual video of medical operations, which can be uncomfortable for patients and contain gory details. Healthcare experts can establish trust with their patients and improve communication and patient outcomes using 3D medical animation.
Cases of 3D Animation in the Medical World
For the intended audience, 3D animation can assist in producing detailed, captivating, and educational videos. Many uses of 3D animation are possible in the medical industry. Below are a few examples of use cases.
· Product Demonstration
Medical companies can use 3D animation to demonstrate how their products operate. For instance, a medical company can use 3D animation to demonstrate the operation of a novel prosthetic hip. Patients interested in learning more about the product and doctors can benefit.
· Educate Medical Students
Universities all across the world employ 3D animation to teach aspiring medical professionals. For instance, 3D animation videos can demonstrate intricate functions, such as how the human body functions or surgical operations.
Also, medical practitioners can work with a 3D animation firm to develop medical animations that demonstrate new therapies or procedures and the impact of diseases on the body. These videos are considered helpful in the field of medical education.
· Communicate Research Findings
A broad audience, such as the ones indicated in the preceding points, can be reached using 3D animation to disseminate research findings. For instance, if a researcher finds a new approach to treating a disease, they can utilize 3D animation to communicate their findings to other researchers, medical professionals, and even the general public.
The simplicity of accessibility and availability of 3D medical animation technology is one of the excellent benefits. These interactive pieces of content are made expressly with a larger audience in mind. So, they are accessible online, making access much simpler. No matter where they are or what device they are using, everyone can see these animations or images at any moment.
Educators can use any animated video without compromising quality. A further advantage of 3D animation in education is that it lets students learn the most complex topics. One animated animation can last a long time and be used by teachers to instruct many students. Also, students can watch a video again for review and correction. They can now have access to these videos from anywhere and at any time. A smartphone or PC with an Internet connection is the sole requirement.
Moreover, social media has become a crucial factor, assisting businesses to enhance their visibility by mass sharing. With Twitter users watching almost 2 billion videos every day, the need for creating high-quality videos to reach a wider audience has now become more essential. Businesses can get a lot of views and shares by investing in 3D animations that engage social media users with compelling and understandable content, increasing awareness, lead generation, and conversions.
· The Use of Virtual Reality
3D animation makes medical education simpler. These medical animation videos can transport the audience to a completely different setting using virtual reality. Using 3D animations, students can see concepts that would otherwise be incomprehensible. Employing various colors, forms, and images stimulates the learner’s creativity. As a result, individuals develop their ability to visualize abstract concepts. Also, they develop vivid imaginations as they explore possibilities through visual animation. As a result, learners gain a comprehension of scenario-based learning and social and practical skills.
4. Future of 3D Animation in Medical Education
Medical animations can aid in training new employees and teaching medical professionals at all levels, just as they are valuable tools for educating patients and future developments.
Teachers can use this resource to explain various subjects to their students. It is beneficial for illuminating subjects like physiological functions in health, human anatomy, and the physical repercussions of diseases. To help people comprehend how a medicine works and how it affects the body and causes a reaction, it can also provide a visual example of the drug’s mechanism of action.
Also, it offers students the chance to observe in-depth how surgery is carried out, another medical treatment is carried out, or how to utilize a particular medical gadget. This is crucial for medical education because medical personnel must thoroughly understand them before performing numerous treatments. 3D video leads have higher comprehension as compared to conventional surgical movies.
Animation may also aid in enhancing training and accelerating the onboarding of new employees at medical facilities. E-learning works can be explained well with animation, allowing new employees to complete their training whenever and wherever they like. Employers can also make these resources available at all times for employees to review whenever necessary.
For students in each of these cases, 3D animation can aid in increasing their depth of learning and retention of crucial knowledge. It enables educators to demonstrate extremely detailed visual explanations of various topics that would otherwise be challenging to illustrate.
· Patients’ Education
According to studies, almost 65% of us learn best visually. Hence, conveying information visually can aid in improving comprehension and memory. According to studies, people only retain 10% of what they hear, but they retain 80% of what they see. Visuals help explain complex topics. We all know that explaining medical issues can sometimes be confusing, particularly when you don’t have a medical background. Thus, patients can better understand what their doctor or nurse is trying to explain when visuals are available.
Even when shooting high-quality video can be difficult or impossible, animation scenes always have excellent quality. Moreover, you can display details that sometimes a video miss. For instance, you might deconstruct a device to explain how it functions from the inside, zoom in on the molecular level, or design any fictitious scenario. The only restriction on animations is your imagination.
Examples of 3D Animation Create a Personalized Medical Education Experience
For a good reason, 3D animations are used more in medical education. Less time is spent reading textbooks when complicated information is presented effectively through animations. Medical education is a significant undertaking that enhances learning and impacts anyone who learns about it. Further, we have discussed some examples to enhance the medical education experience.
· Effects of Smoking:
The video explains how smoking affects the body, its damaging effects on various bodily parts, and how one can heal after quitting the habit, with a focus on animation effects.
· Health Care Homes Animation:
The Australian government developed this video, emphasizing the importance of healthcare homes and their promotion. This video has a vibrant appearance because of the characters and animations, which impart accurate knowledge.
· Explanatory video: How does Dialysis work?
This video can be educational and enjoyable for adults and children interested in learning how dialysis operates.
· How Sleep Affects Your Brain:
The advantages of sleeping are discussed in this video. The narrative and the storyline are strong and explain it well because there isn’t much movement for the characters or the animations.
· WHO: Prevent hepatitis:
Everything about hepatitis and how to prevent it is covered in this animated awareness video. Although the video aims to raise awareness by delivering a crucial message, the appealing animations effectively deliver the message in a fun and engaging way.
3D animation is expected to contribute more to future developments and enhance the medical education experience of the audience.
Teaching strategies are no longer just limited to in-class activities. Now every business is heading to modern technology, and so do medical education.
Developing innovative teaching approaches is aided by the EduTech sector’s robust and dynamic growth. These methodologies emphasize the students’ or patients’ holistic development through cutting-edge learning techniques.
In this regard, 3D animation facilitates learning and allows companies the flexibility to combine different teaching philosophies. They may easily find an animated video on a topic and display it to the learners to help them comprehend it better. Using animation in education is another such dynamic technological advancement. It is a desirable learning option for all levels due to its numerous advantages, as discussed in this article. These educational innovations create a wealth of new options and learning opportunities, plus enhance patient outcomes, leading to future developments.
For all of the explanations listed above, investing in 3D animation makes sense, particularly for the healthcare sector. If you’d like to discuss creating 3D animated videos as part of your marketing strategy or need assistance, contact us right away. Anideos offer top-tier animation solutions across industries to help businesses flourish and expand exceptionally.
Last Updated on March 15, 2023 by Adam