A company’s ability to communicate effectively is essential to its success in the fast-paced commercial world of today. Traditional communication techniques may lose their impact as businesses now attempt to engage and connect with their audience. A new and creative medium that is becoming popular with each passing day is whiteboard animation.
Without a doubt, whiteboard animation videos are the future of marketing and sales. Why? Because it meets the adage “the more you showcase, the better you get.” For this reason, companies choose whiteboard videos for business communication to take their digital presence to the next level.
Coming with several benefits’ whiteboard animation helps businesses enhance their communication strategy by fusing creativity, simplicity, and visual storytelling. In this article, we will run through the benefits of whiteboard animation in business communication. However, let’s first know what whiteboard animation is.
What Are Whiteboard Animation Videos?
A type of explainer video called a “whiteboard animation” gives the appearance that it was created by hand on a whiteboard. They are usually distinguished by a hand that “draws” animated objects and characters on a white background as a voiceover reads the screenplay.
These videos usually start with a white canvas that is gradually covered with drawings and voiceovers that exactly match the video sequences and take viewers on a specific journey. The Whiteboard explainer videos for business are frequently used to convey difficult concepts, products, or services in an approachable, captivating, and intriguing way.
A whiteboard video is a type of content that may be directly communicated with and is actionable. They help convey a clear, memorable message to your intended audience.
10 Benefits of Whiteboard Explainer Videos
There has been a significant shift in how businesses interact with their audiences. Although written information is still essential, visual content—especially video—has advanced significantly. These animated videos are captivating and have several advantages. They simulate static images painted on a whiteboard while a story is being told.
Whiteboard videos provide many important benefits, including helping to ensure cost-effectiveness, improving message retention, and clarifying complicated topics. Further, let’s learn about the 10 top benefits of whiteboard animation.
1. Simplicity
Whiteboard animations are an effective way to simplify and convey complicated concepts in an interesting way. They’re great at breaking down challenging or complicated topics pertaining to your company, products, or services.
2. Retention
Studies indicate that when information is presented both visually and audibly, instead of just textually, individuals retain it more effectively. Animated whiteboard videos’ visual storytelling approach helps in increasing message retention.
3. Engagement
Compared to traditional videos, whiteboard videos are more engaging, entertaining, and one-of-a-kind. The act of drawing the images draws the audience in and holds it there throughout.
4. Affordable
Because whiteboard animations don’t require actors, sets, or heavy equipment like live-action videos do, they may be produced for comparatively less money.
5. Versatility
They can be used for training, tutorials, company introductions, product demonstrations, and more. For B2B and B2C, whiteboard advertising is an excellent way to communicate.
6. Quick to Create
Whiteboard videos may frequently be made more quickly and with less coordination and resources than traditional video.
7. Brand Consistency
You may enhance your brand’s recognition and maintain consistency by integrating your company’s colors, logos, and themes into the animations.
8. Shareability
Whiteboard videos are more likely to be shared on social media platforms because they are interesting and simple to watch, which expands your brand visibility and reach.
9. Global Reach
Whiteboard advertising for business serves as a powerful tool for connecting with audiences around the globe because it is simple to translate or use subtitles.
10. SEO Benefits
SEO can be enhanced by video content, particularly interesting content like whiteboard videos. Videos on a page increase user engagement and can assist a website rank higher in search results because Google favors these kinds of pages.
Examples of Whiteboard Animation
Now that we know the benefits of whiteboard animation, let’s delve into some examples to learn about it better.
This whiteboard explainer video was created to promote the new franchising opportunity at The Vitamin Shoppe, opening a limited number of territories in a thriving market with a well-known and trusted brand. This is an example of the “Whiteboard Deluxe” style, which combines highly polished illustrations, intricate visual concepts, and more sophisticated animation.
The Fanity program is introduced, how it works is explained, and the value it brings to conferences and festivals is discussed in this whiteboard explainer video.
This animated whiteboard video was created to teach parents the basics of the functioning of the human heart.
Businesses make such thought-provoking videos using top 10 whiteboard animation software to take their brand to new heights and get the ultimate reach online.
Use Cases for Whiteboard Marketing Videos
Pondering the reasons behind using whiteboard animations for business success?
These use cases all demonstrate how flexible whiteboard videos are. These films provide an interesting, powerful way of getting your point across, whether you’re using them for external marketing or internal training.
1. Product or Service Explanation
Technical information, complex procedures, and intricate product features can all be reduced to comprehensible visuals with the use of whiteboard videos.
For example, a software company can use an animated video to demonstrate how a new feature works. The video can include step-by-step instructions, and visuals help solidify the explanation and make it less theoretical and more thorough.
Because viewers can see the product or service in action and see how it can benefit them, this visual demonstration can also serve to demonstrate its worth.
2. Training and Onboarding
New hires may find it intimidating to enter a workplace with its own culture, procedures, and systems.
Whiteboard cartoon videos, which present business policies or job-specific responsibilities in an interesting and understandable manner, may speed up the onboarding process. The ability to pause, repeat, and rewind these videos lets employees learn at their own pace. Additionally, they are more reliable and affordable than in-person training sessions.
3. Sales Pitches and Presentations
In the sales process, whiteboard videos can be an extremely useful tool. In a matter of minutes, they can present an issue, suggest your product or service as a remedy, and discuss its advantages. These videos’ captivating qualities can hold viewers’ interest, and the audiovisual explanations can persuade them of the benefits of what you have to offer.
Furthermore, the whiteboard animation for presentation can easily be shared and help reach potential clients outside of in-person meetings.
4. Marketing and Advertising
Making an impression in the cluttered digital world of today might be difficult. You may increase the impact and recall of your marketing campaigns by using whiteboard videos.
They can be utilized in email marketing to raise click-through rates, on your website to describe your company, or on social media to encourage interaction and sharing.
Additionally, the best whiteboard advertisement for business can be customized to speak to various audience segments in a way that appeals to them and conveys your message.
5. Customer Support
While problems or questions from customers are unavoidable, so whiteboard videos can lessen them and increase customer satisfaction.
Customers may find videos to be an extremely helpful resource when it comes to product usage instructions, common problem-solving, and answers to frequently asked questions. This can lighten the strain on your customer support staff in addition to offering excellent service.
6. Storytelling and Branding
Engaging your audience through storytelling may be quite effective; whiteboard videos are a great method for this.
Whiteboard animators make a video explaining the history of your business, the inspiration behind your goods, or the goals and core principles of your brand. By telling these stories, your brand can become more believable and accessible, strengthening the emotional bond with your target market.
Vital Considerations in Whiteboard Video Production
To ensure that a whiteboard video is both effective and engaging, careful planning and execution are necessary. Here are some important things to think about when producing a whiteboard video.
1. Set Your Goal
Determine your goals for the video before you begin production. Having a defined objective will direct the production process and assist in determining success, whether the purpose of a whiteboard animation business video is to advertise a product, teach your audience, or explain a complicated process.
2. Recognize Audience
It’s important to know who will be viewing your video. With this information, you can make sure that the language, tone, complexity, and even humor of your video appeal to the people you want to see it.
3. Script Writing
A strong script serves as the foundation for your video. It has to be interesting, precise, and concise. It must convey the voice of your brand as well. Keep in mind that the script and the images should complement and reinforce one another.
4. Storyboarding
This stage involves what will be drawn for every section of the screenplay. Every scene must advance the story as a whole. This is also the point at which you should consider how and when to emphasize certain aspects of your brand with color.
5. Engage with the Audience
A “hand” is frequently used to draw on whiteboard animations, which can assist in creating the captivating sense that a story is being told in real time. To engage your audience and keep them watching, you should also think about posing questions or utilizing other strategies. You can also use whiteboard animation characters to keep your audience involved.
6. Voiceover
Your video’s quality can be significantly raised with a professional voiceover. The speaker’s expression, tone, and tempo should fit the tone and subject of the video. Make sure the narration and the images are in perfect sync as well.
7. Length
Online, in particular, attention spans are brief. Try to limit the video length to no more than three minutes. Think about dividing up your content into a series of videos if you have a lot to say.
8. Make It Simple
Keep in mind to create whiteboard animation for business that clarifies difficult concepts. Try not to jam too many drawings or words on the board. Just the information required to communicate the concept at hand should be included in each frame.
9. Call-To-Action
Remember to incorporate a clear call to action. Once viewers have watched the video, what should they do? Make sure that the process of accessing your website, subscribing to your email, or making a purchase is easy to understand and engaging.
10. Feedback and Review
Get input from others on the video before finalizing it. New eyes may pick up on something you missed or offer ideas for improvement. Watch the video more than once to ensure it meets your quality requirements and fits your aims.
Create Professional Whiteboard Explainer Videos with Anideos
Whiteboard animation is more than simply a creative method to sell things. It’s the best marketing tool that has a long-lasting, wide-ranging effect on every aspect of your company.
If you are new to creating whiteboard videos, you can get in touch with us to make visually striking whiteboard videos that are budget-friendly and optimal for your product or service.
We possess the knowledge, tools, and experience necessary to produce dynamic video marketing and communication assets that your company can use again and again to draw in customers, increase traffic, and generate leads.
Connect with us to take advantage of our top-notch whiteboard animation services to enhance your business communication.
