Ever since graphic design was created, there has been a debate over what is good design. Design and art are highly subjective. A person’s trash can become another’s artistic creation. Fortunately, the Golden Ratio is a time-tested proportion that can help your designs achieve visually stunning outcomes. Wondering what is Golden Ratio?
A principle that unites mathematics and art to produce aesthetically appealing and harmonious designs. The golden ratio in logo design is more than just a fancy concept; it’s a fundamental component that may turn an ordinary logo into a memorable brand identity.
This guide will take you on the journey of the golden rule design and how it can be expertly incorporated into logo design, ensuring that your designs not only reflect a brand’s identity but also intuitively resonate with the intended audience. Let’s begin!
What Is the Golden Ratio Meaning?
The Fibonacci Sequence starts with 0 and goes up to 1; each number in the sequence is the result of adding the two numbers before it. This sequence is the Golden Ratio, also known as the golden section, the divine proportion, the golden mean, or the Greek letter phi. The Phi Number is the number that represents the relationship between the increasing numbers in the series, with a ratio of roughly 1.618.
Now that we are aware of the Fibonacci Sequence, which is as follows: 0, 1, 2, 3, 5, 8, 13, 21… and so on. The Greeks utilized this sequence to create a visual pattern known as the Golden Ratio, which they used to illustrate the difference between the numbers in the series. Today, graphic designers employ the golden spiral and golden ratio to create intricate shapes, logos, and graphic design layouts for their work.
The logo design golden ratio is usually utilized to create a strong brand identity, and most famous brands are doing it, such as the Apple logo golden ratio, which enhances the overall look of the brand.
How To Make Golden Ratio and Golden Spiral
Now that you understand what the golden ratio is, it is time to know how to use the golden ratio. So, the first step in making a Golden Spiral is to draw a rectangle with the dimensions of the Golden Ratio. In order to produce a rectangle with harmonious proportions, it’s important to first form a square shape and then multiply one of the square’s sides by the golden number, 1.618.
By laying the square on top of the newly created rectangle and repeating the process with the newly created rectangle, we can create the Golden Spiral, also known as the Fibonacci Spiral, by drawing an arch on each square that begins in a corner and ends in the opposite one, beginning from the smaller square.
With innovation, the times are changing, and so are business practices; now, experts who are providing motion graphics in marketing use the golden ratio for many logo animations as well.
Golden Ratio in Graphic Design
The golden ratio graphic design technique makes it simple to produce a harmonious and visually appealing design by simply multiplying the size of a graphic element by 1.168 or by utilizing the Golden Spiral to modify the arrangement of the elements inside a graphic design layout.
In many areas, such as typography hierarchy, image composition, and graphic design layout, you can find examples of applications using the golden ratio in design. In logo design, the golden spiral and golden ratio are applied to enhance the design by adding more harmonious proportions.
Golden Ratio in Logo Design
To make your brand message and values easier for people to understand, a simple and well-designed logo design is a crucial component of your entire brand identity. For this reason, a lot of graphic designers and businesses choose to create golden ratio logo designs for their brands.
Due to the visual balance and aesthetically beautiful composition, the use of golden ratios and proportions in the logo design process helps to produce a harmonious logo that captures the attention of viewers and makes it simpler for them to remember and connect with your logo design.
Notable brand logos that incorporate the golden ratio or golden number include Apple, Pepsi, National Geographic, and Twitter. So, here are some famous logos with a golden ratio that you may not know about.
Golden Ratio Logo Design Examples
Let’s look at the golden ratio in famous logos that are based on Fibonacci logos, golden ratio numbers, how to create a golden spiral, and how to apply the Fibonacci sequence in graphic design.
The Twitter logo design is made up of perfectly circular shapes that follow the proportions of the golden ratio. As you can see, the Twitter logo golden ratio is quite simple and easy to recognize, but what’s most surprising is that the grid that was used to create it is anything but simple.
· Apple
Another well-known and simple logo that satisfies the seven criteria of a quality logo is the Apple logo, which you can view in this post. The Apple logo also uses the golden spiral and an intricate grid system based on the golden ratio.
· Pepsi
The Pepsi logo design is another example of a logo design that makes use of golden ratios in the diameter of the circles. Looking at the Pepsi logo with a golden ratio grid system, we can see that there are two circles: one forms the logo’s border, and the other forms a curve on the blue portion of the design.
· National Geographic
The National Geographic logo is also created using the golden rule design technique. Perhaps it may come as a surprise to learn that the National Geographic logo design demonstrates the use of the golden ratio of 1:1,61, but if you look closely, you can see that it does.
If you want to enhance your brand identity by applying the golden ratio technique, you can always connect with Anideos for the best logo animation service.
In A Nutshell
It’s crucial to understand that views on what makes up good graphic design will always be divided and that what is considered good may differ significantly from person to person. However, the golden ratio proportions are the closest thing in mathematics to what makes good design.
We hope you now understand the concept of the golden ratio and how to use the golden spiral in graphic design to produce logos with proportionate harmony. If you want top-notch digital services for logos or graphics, you can always contact Anideos – the leading motion design agency. We are a few taps away!
