Consumers love watching videos. But – consider this, if your video is bombarded with information, will people bother watching it till the end? Most likely not. Instead, a corporate animated video can save your audience from corporate jargon and figures and make awareness of your business, its products, and its services creatively.
Thus, businesses across every industry are looking forward to benefiting from corporate videos for a range of applications. However, simply creating a video is not enough. Corporate video production costs time, money, and resources, so to ensure you get the basics right, this guide will include all you need to know about animated corporate video production.
What Is a Corporate Animated Video?
A corporate animated video is a video created by a business or an organization to communicate a message. The goal is to engage the target audience using video as a communication tool. Corporate videos can take many forms and may be produced for internal processes such as onboarding, recruiting, training, etc., or for external purposes such as ads, product demos, case studies, etc.
The resulting video content is hosted online and published on the company’s online platforms – followed by social media and email marketing that plays a vital role in distributing to its relevant audience for maximum engagement.
Why Do You Need to Create a Corporate Video?
The ideal way to convince why corporate video animation for business is essential is via statistics. According to a video marketing survey, 86% of businesses use video as a marketing tool, and 92% of marketers rely on videos as an essential part of their marketing strategy.
Corporate animated videos play important roles in a company’s operations. For instance, they can raise brand awareness, offer instructions and training, and market in an intriguingly unusual way that no other kind of media can.
Consumers will rather watch a quick video than read a lengthy blog post that covers the same subject. In terms of knowledge retention, sight has been shown to be a potent sense. Not that blogs and articles are unimportant; they still have their place. Now that you’re convinced, here are a few video ideas for you to begin producing the perfect animated corporate videos.
How Much Does Corporate Video Production Cost?
The cost of corporate videos ranges from $500 to $10,000 per minute of video content.
When it comes to ads, prices range from $5000 to $10000 per minute. In contrast, the price of corporate videos for larger organizations can be as high as $100,000 per minute. Besides, the final cost of professional video animation can be influenced by several factors, including the equipment, actor/voiceover, editor, type of animation – 2D, 3D, and so on.
Types of Corporate Animated Videos You Must Know About
The uses for corporate video are virtually limitless, from brand awareness to product promotion. Knowing the various kinds and styles of videos will help you use them in your marketing campaigns.
So, let’s dig into the seven most popular corporate video types.
1. Showreel
A showreel is a brief, 2–3-minute video that showcases a person’s prior work. It exemplifies work by stitching footage together from the various projects they have worked on previously. A showreel can be made for several purposes, but one of the main ones is to highlight the skills of a specific person or company.
Businesses use showreels for marketing communication and brand management, essentially serving as a digital portfolio highlighting your skills. In short, business video animation is a powerful sales tool that gives potential customers a simple method to see your work on a screen.
2. Explainer Video
Explainer videos are short videos that aim to grab customer attention in a visually appealing way. It can serve as a problem solver for the viewers by explaining how a product or service works. Explainer video animation also effectively conveys complex information in a few seconds and can be placed on a company’s landing page, homepage, or social media platforms.
Moreover, an explainer video is a great marketing and sales tool. Since people prefer watching videos over reading huge chunks of text, an innovative video can attract the audience and help meet various corporate goals, such as employee onboarding, product launch, etc.
3. Investor Relations Video
An investor relations video engages shareholders and stakeholders, promotes attendance, and communicates business accomplishments. It is crucial for businesses to give their stakeholders accurate, up-to-date information that is transparent, honest, and allows them to assess the value of their operations. Thus, an investor relations video compiles complex financial data into an easy-to-digest format.
Besides, this type of corporate animated video is ideal for internal business communication as it helps everyone stay on the same page. If you want to provide investors with accurate business information, investing in this type of video is the best move!
4. Product Demo Video
As the name suggests, a product demo video showcases how a product works. It is an excellent way to communicate the value of a product by seeing it in action and demonstrating what it can actually help people do. A creative product demo video entices potential customers and saves them time reading a list of product features and specifications.
A product demo video is also a brilliant investment as they are reusable across website, emails, landing pages, etc. Target a large customer base by creating a unique product ad video!
5. Event Video
An event video is yet another type of corporate animated video. It entails having a videographer record social and special events. This applies to many settings, such as conferences, exhibitions, networking events, and live performances. As part of a larger marketing strategy, this is an excellent method to advertise your event and reach out to new audiences online.
An animated company video lets your online viewers feel connected to your brand. Using various colors, graphics, and styles, you can make your event video as impactful and memorable as possible. You may also include your company logo at the bottom of the screen to distinguish your brand from others.
6. Location Video
A location video is a full-motion tour video of a specific place. It involves someone walking across a scene as they capture it to provide the viewer with a complete picture of the surroundings. The camera goes around from one place to another while the video is being recorded at a walking speed.
Location videos allow viewers to experience a sense of presence regardless of where they view the information. These type of corporate videos helps customers make informed decisions by seeing the final design of a project themselves.
7. Testimonial Video
A testimonial video captures a customer’s experience using a product or service. In this video, a customer explains and highlights their positive experience with a business to influence others to invest in them. These videos are social proofs of a company’s authenticity and often turn prospects into loyal customers.
Brand video animation portrays human connection by putting a face forward that adds a sense of credibility and trust in the viewers.
That’s a Wrap!
If you’ve achieved this far, we bet you’re ready to produce a professional corporate video that will take your organization to the top! As a result, you’ll be able to make massive improvements in your business’s performance and avail yourself of all of the perks that come with it.
Ready to produce a memorable corporate video? Ensure to choose the best corporate video company.
