When looking for a product or service, one of the most aggravating aspects is not being able to discern what a company does, based on its website. Not to mention, it’s a surefire way to turn away prospective customers. Even if you have a well-designed website with plenty of pages explaining your service offerings, an animated explainer video can truly help your firm stand out.
Customers love visual content, especially animated videos. They entice, engage, and keep your target audience listening to what you have to say. A customer who watches an effective explainer video is more likely to buy than customers who do not. Why? Because an animated explainer video lets you make informed decisions without having to wade through a long list of features. And, that’s exactly why 87% of video marketers use animated videos to explain a complex idea or to promote their marketing campaign.
In this article, you’ll learn what animated explainer videos are, why your business needs video content, and how explainer videos can improve your customer service. Let’s begin!
What is an Explainer Video?
It’s no wonder why so many people turn to animated explainer videos. They are concise and to the point. For instance, they deliver your message quickly and effectively. In other words, it is a short marketing video that plays a crucial role in boosting customer experience and raising brand awareness.
Moreover, the company overview is the most common type of explainer animated video. Yet, there are many other types of animation videos to educate your target audience. For example, product video, onboarding video, meet-the-team video, how-to’s, etc.
Regardless of what type of animated video you wish to produce for your business or related articles, its benefits can elevate your video marketing strategy.
Why Do You Need an Animation Explainer Video for Your Business?
An explainer animated video can increase your conversions by as much as 20%. They are becoming popular day by day. Here are a few reasons why your business needs a great explainer video. And also, why do you need to invest in animated video production today!
Explain your product or service better
What better way to understand a product or service than hearing and seeing someone explain it? With the use of animated explainer videos, you can connect better with your target audience. Moreover, you can convey what your business offers and how it can help them.
Captivate and hold the attention
No one likes to go through huge chunks of information to find out how a product or service works. Websites often include content full of flashy visuals, motion graphic elements, and fonts that may puzzle the potential customer. But with a 2D animation/3D animation explainer video, you can merge all the ideas into one, captivating your viewers.
Video works better on the social platform
People tend to remember visual content such as video more than text. Moreover, videos perform better on your social platform. Why? Because it builds a personal connection and lights emotions as well. So, when you share a common craft style (pioneers of explainers) video infused with whiteboard animation, you can expect doubled shares.
Boost conversion and sales
Search engine loves video. Thus, your live-action, motion graphics, and 2D/3D explainers are more likely to appear at the top of the search results. Moreover, with explainer videos, you can track the number of views on each of them. This will give you an idea about what your audience expects and is more interested in. As a result, you can focus on it and eventually boost your conversion rates.
How Explainer Videos Can Improve Your Customer Service?
Explainer videos communicate information in a way that is easily understood and retained. Most people turn to video content to find solutions. And, with explainer videos, you see the solution in action. Don’t understand how? Read on to know how an animation explainer video can refine your customer experience.
Strengthen and speed up customer support
Suppose one of your customers is facing difficulty. Your store isn’t functional and your customer service is too busy to entertain a query. In such a case, who can your customer rely on? A poor experience will lead to poor reviews and feedback.
To ease the situation, you need explainer animated videos at hand. For instance, an online video on your website or social media platform with in-depth solutions works best. This will not only speed up the process but also help keep existing customers.
Improve employee training
When new employees join your company, they must be trained to provide the level of service that your company demands. Corporate video production including customer service training materials is critical for several reasons. They educate your staff with the ability to surpass customer expectations and treat them with the professionalism they deserve.
On the other hand, arranging a training session for each employee can be costly. However, an animated explainer video can save you by cutting costs. Once you create videos, your employees can watch, save, and re-watch the video content whenever they need. Besides, the best part, videos are also inexpensive to update, so they can keep up with changes in your company.
Efficient customer onboarding
When onboarding new customers, they may have certain questions. For example, how and where to begin? To solve their queries, you can come up with a series of animation explainers with effective solutions. You may create an onboarding video explaining the company culture as well as the work process.
Another way to up your content marketing strategy is via a tutorial video. This short video may show a viewer how to start using software or a platform. A good explainer video will instantly leave your customers happy, satisfied, and ready to begin their journey with you!
To Wrap Up
Lastly, we hope that you benefit from our advice on animation explainer videos. And now that you already know why your business needs an explainer video and how it can improve your customer service, start investing in them today!
But, make sure to choose the best video production company to make your video marketing efforts a success.