Guide to Explainer Videos-2022

The Ultimate Guide to Explainer Videos

Table of Contents

Amid the ever-growing online clutter of lengthy articles, blogs, and eBooks, video content appears distinct and appealing to viewers. Business owners look for fresh and creative ways to reflect and present their products/services.

This is where explainer video marketing comes to save them.

Why are Explainer Videos trendy?

What comes to your mind when you hear the word ‘explainer video’? Pretty visuals and explanation? But, that’s just not what it is all about. Business explainer videos have a huge role in brand awareness. They generate leads and sales like no other.

Besides, they are getting more popular day by day. Almost 85% of viewers are more prone to buy a product after watching an explainer video about it.

The Basics of an Explainer Video

Are you about to kickstart your small business? Then, you must know all about an explainer video. That includes how to create an explainer video online and also how to use it the right way.

Before moving forward, let’s begin by diving into the true meaning of an explainer video.

What is an Explainer Video?

In simple words, explainer videos serve four purposes: attract, engage, explain, and persuade action. They explain what your product/service is all about in just a few seconds. They’re short and to the point. For maximum engagement, a 30-second explainer video lasting up to 2 minutes is ideal. But it may last up to 10 minutes if you’re conveying complex knowledge.

And, how you go about creating your video depends on your goals. If you’re a beginner, a good explainer video company can be beneficial.

Quality or quantity?

Let’s face it, we all have short attention spans. So, when it comes to reading a boring 10-minute description or watching a 30-second explainer video, we would choose the latter.

Why? Because an explainer video will hook you right from the start. It is a more fun way to understand what a brand offers.

Why Do You Need an Explainer Video?

To stay on top of the game, you need an explainer video. They’re the newest and the most popular thing in the online market right now. That’s exactly why you must start investing in an explainer video. For instance, you can start with promo videos or business explainer videos.

Let’s explore some more solid reasons why investing in them might be your best move!

Do Explainer Videos help improve targeting?

Brands need to target their audience to devise interest and encourage loyalty. Out of all the alternatives, 74% of marketers create explainer videos. Why? It’s because it persuades 88% of viewers to buy something.

So, explainer video ideas can be the solution to everything.

  • You can target multiple aspects at once
  • After finalizing, you may reuse the theme to convey another concept
  • You can share them on social media to increase website traffic

Do Explainer Videos affect your ROI?

The one thing that worries marketers when they create an explainer video online is the return on investment (ROI). You already know that explainer videos are expensive to create. Thus, will it nudge your audience towards taking the action you want? Is that thought confusing you?

Let’s review a case study that shows how Neil Patel, founder of Crazy Egg, used explainer videos to boost ROI and drive sales.

Case Study: An Explainer Video earned Crazy Egg an additional $21,000

Online marketing expert, Neil Patel recently disclosed that their explanatory video brought them an extra $21,000 in revenue!

Sounds exciting right?

He also explains how he did that. He insists that companies should focus more on the video’s script rather than on the video quality. Moreover, he asks production companies to come up with the script themselves. Because in the end, you know your company better.

What are the Types of Explainer Videos?

Every day, we encounter a rising demand for animated explainer videos. But the best part here is that explainer video marketing is not only bound to animation. So, if you don’t already know-how, you’re in for a treat.

Let’s introduce you to the many types of explainer videos available today.

1. 2D Cartoon Animation

This is the type of animated explainer video that you’re probably aware of. You may create distinctive characters, well-thought-of script and dialogues, imaginative artwork, and much more with cartoon animations. The possibilities are truly infinite!

Do you have a creative idea in mind? A 2D animation studio can help make your video as engaging as possible.

2. Whiteboard Animation

Viewers love fun and captivating content. And, the way the drawings progress in a whiteboard video explains why many prefer watching such videos over others. With whiteboard explainer videos, it’s simpler to absorb the information because it progressively builds the concept rather than pouring it all at once!

Besides, another reason why you should avail of the whiteboard video service is that it converts without being too heavy on the pocket.

3. Motion Graphics

Explainer videos with motion graphics rely heavily on creativity to convey their messages. These videos are interesting and are typically utilized when the context is rich. Also, when you don’t want to puzzle your viewers.

Motion graphic videos are similar to 2D animation, however, these videos aren’t still photos.

4. Kinetic Typography

Kinetic typography together with colors, wordplay, and graphics secures the users attention quickly. Also, they convey the most important information flawlessly in just a few minutes.

Kinetic typography music videos are ideal for small business holders who want to get their message across. Yet, keep in mind that they are not for the demonstration of your product or service. In short, they’re simple but more engaging!

5. Cutout Animation

As the name suggests, cutout animation explainers utilize cutouts to define the product or service you deliver. They make your explainer video one of a kind and unique. Moreover, cutout animation is cost-effective and fun to watch as well.

6. Live-Action Videos

Live-action videos add the human element to explainer videos. They are somewhat similar to testimonial videos except for the script part. Companies frequently use 2D animation live-action videos to show authenticity and gain the trust of the audience.

Besides, when you want to highlight the human side of your business, live-action videos come in handy!

Which Type of Explainer Video will Best suit your Business?

Now that you know all the why’s and how’s of an explainer video, you might go on to think: What type of explainer video is best for my business?

To help you solve this query, below is a list of questions that you need to ask yourself first.

What is the goal behind your Explainer Video?

First things first. What is the goal behind your explainer video? Is it to drive more sales or brand awareness? When you decide this, you’ll have a better insight into what you should do next. For instance, decide the right explainer video type along with a well-thought script and appropriate content. Here are the videos that you can benefit from:

How to choose the right Explainer Video type?

You may have plenty of explainer video ideas in mind, but is it going to work for you? That is why you need to choose the right explainer video type. There are no hard and fast rules, yet, you must analyze what your viewers will enjoy more.

For instance, you’re creating a testimonial video. What would go best with it? Cartoon animation or live-action with real humans? You should pick live-action.

Is your target to attract more consumers?

When a potential buyer visits your website, you just have a few seconds to pique their interest before they go to see another. Thus, you need to strategize and promote your video accordingly.

Now imagine visiting a website and stumbling across an intriguing video to watch immediately on the landing page. You click on it, and within two minutes, you’ve learned everything there is to know about the business, its products, and its services. You need to do the same.

How complex is your product/service?

If you want to explain a complex product/service effectively without getting the users bored, a motion graphics video is your best bet. When you use it, you’ll hook your users till the end while also retaining the information. Remember that if your video content is boring, users will most probably skip it.

At last, comes the explainer video creation part. See how to create a good explainer video from scratch. Conquer the competition with your explainer videos!

Summing Up

To sum up, we covered all that you need to know to get started with your explainer video. So, when you’re done creating one for your business, make sure to share it across your social media platforms, on your landing page, etc.

All in all, explainer videos are just what your brand needs. Don’t miss leveraging its benefits.

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Adam is a copywriter and content specialist with years of experience in the digital industry. She has a knack for blending creativity with strategic insight that leads different businesses, particularly animation and tech, to success. Her persuasive and impactful content not just inform.