Have you ever been captivated by a video where a story unfolds visually, as if by hand on a whiteboard? This engaging whiteboard-style animation offers a powerful tool for conveying information clearly and memorably.
While the origins involved real whiteboards and markers, today’s whiteboard animations are typically created digitally, allowing for a more polished and efficient production process. This format has emerged as a favorite for its ability to simplify complex ideas and improve audience retention. From technical product explanations to information-dense presentations, whiteboard animations offer a compelling solution for various communication needs.
However, before diving into the world of whiteboard animation, it’s essential to consider some key factors. In this guide, we’ll equip you with tips for creating whiteboard animation that leaves a lasting impression.
Tips for Whiteboard Animation You Should Know
Before you start creating whiteboard animation videos for your business, review our best whiteboard animation tips.
1. Craft a Compelling Script
Scriptwriting in whiteboard animation is its foundation. It provides the framework for your video and explains the core message you want to convey.
To craft a truly impactful script, consider the Golden Circle approach to storytelling. This method breaks down your message into three key elements:
- Why: Start by addressing the “Why.” Explain the fundamental problem your product or service solves. It establishes a connection with your audience by tapping into their existing needs and desires.
- How: Next, dig into the “How.” Demonstrate how your product effectively addresses the problem you identified in the “Why” section. Here, showcase the features and functionalities that make your offering unique.
- What: Finally, reveal the “What.” Clearly communicate the specific product or service you’re offering. Remember, viewers should already understand the value proposition by this point, making the “What” a natural conclusion.
Lastly, don’t forget to include a strong call to action (CTA) at the end of your script to guide viewers on what to do next.
2. Incorporate Storytelling into Your Videos
Nobody is immune to the spellbinding power of a skillfully crafted story. The art of storytelling is well known for its ability to connect people and ideas. Stories are 22 times more likely to be recalled than facts, according to studies.
Make sure your stories center on the problems that your readers are facing, not only about advertising your goods or services. They will find resonance in this approach and be drawn in.
There are three main elements to storytelling in whiteboard animation:
- Character: The main person who serves as the focal point of your story.
- Conflict: Conflict heightens the suspense by highlighting the character’s development in the face of hardship.
- Resolution: This should motivate action and clarify the aim of the narrative.
3. Utilize Emotions
Are you wondering how to make impactful whiteboard animation? The answer lies in utilizing emotions. You’ve likely encountered the renowned saying that people make purchases driven by emotions and subsequently rationalize them with logic. Incorporating emotions aids in establishing a profound connection with your audience. It cultivates rapport, enhancing audience engagement and facilitating conversions.
An outstanding aspect of whiteboard animation is its capacity to convey a spectrum of emotions, whether it’s excitement, sadness, happiness, or beyond. At Anideos, we offer the best 2D animation services. Contact us to get started!
4. Create Animated Characters That Resonate
Build characters that your target audience can relate to in order to establish a meaningful connection.
Construct a buyer persona for your target demographic to gain insights into their objectives and challenges. This will facilitate when you’re creating characters in whiteboard animation that authentically embody your ideal audience. You can also go for cartoon whiteboard animation drawing to attract viewers.
Key point: A buyer persona serves as a semi-fictional portrayal of your target audience.
5.Maintain a Classic Approach to Video Colors
Color selection in whiteboard animation is a crucial decision; use colors carefully. Opt for the black-and-white style of whiteboard animation, but if you opt to incorporate colors, do so sparingly.
Either apply a limited palette to highlight crucial messages or utilize your brand colors strategically to enhance brand visibility in key segments of the video.
6. The Drawing Hand
In your whiteboard animation, the drawing hand holds significant importance. Its appearance cues viewers that valuable information is on its way.
The step-by-step revelation is typical of whiteboard animation drawing that fosters audience comprehension and involvement. Hence, it’s crucial always to feature a drawing hand in your video.
7. Captivate Attention Early On
In today’s fast-paced world, people’s attention spans resemble those of goldfish – just 5 to 8 seconds. With so many distractions competing for viewers’ focus, it’s crucial to engage them within the first 5 to 10 seconds. You can do so by creating cool, easy whiteboard drawings via whiteboard animation software. It ensures viewers’ sustained engagement throughout the entirety of your video.
8. Prioritize Conciseness
Extended videos run the risk of losing viewer interest. So, it is one of the best whiteboard animation techniques to ensure your video is concise and doesn’t necessarily linger.
Prioritizing conciseness in video content is essential for capturing and maintaining viewer attention, enhancing user experience, ensuring content relevance, maximizing retention and engagement, and optimizing performance across different platforms. Content makers may effectively communicate impactful information to their audience by keeping their videos focused and brief.
9. Seamless Narrative
Think of a whiteboard video as a web of linked drawings. Avoid wiping the drawing in whiteboard animation off the whiteboard after each scene. Doing so disrupts the continuity and rhythm of the video. You’ve likely noticed yourself drawn in, eager to see what unfolds next. This is where the interconnected drawings shine, skillfully illustrating the link between the story and its narrative thread.
10. Practice Vocal Delivery
Another one of the essential whiteboard animation ideas is reading your script out loud. By vocalizing the content, you can gain insight into how it will resonate with listeners. This practice not only enhances the fluency of the script but also provides an opportunity to identify areas for improvement in pacing, tone, and clarity.
Additionally, reading aloud allows you to assess the natural flow of the dialogue, helping to refine it for optimal comprehension and engagement. Overall, oral rehearsal serves as a valuable tool in crafting a polished and impactful script that effectively communicates your message to your audience.
Ready to Make an Impactful Whiteboard Animation Video?
Now, let’s wrap up! Whiteboard animations are a great way to educate your audience because they deliver information in an easy-to-understand and visually appealing way.
These movies are excellent at explaining a wide range of subjects, no matter how complicated. To fascinate audiences, they blend the power of storytelling with unique imagery. These videos add a human element to the story and make it more relatable by using animated characters that are customized for your target demographic.
Ready to make a whiteboard video? Get Anideos’ top-notch whiteboard animation services today!
