Have you ever considered the impact of visual communication in simplifying complex concepts? Surprisingly, 96% of individuals who engage with explainer videos gain a better understanding of the services or products being presented. Consider your own experiences when tasked with explaining something intricate to someone else. Now, imagine how much more effective and engaging it would be if you had a video to help with the explanation.
This is precisely the power behind leveraging explainer videos for internal communications within organizations. Not only do these videos surpass traditional text-based explanations in terms of engagement, but they also play a critical role in simplifying complex concepts for employees.
In this article, we will delve into the various benefits of incorporating internal communications videos. Additionally, we’ll provide practical tips on creating impactful videos tailored for internal communication purposes. So, if you’re looking to enhance your approach to concept delivery, read on to discover the practical advantages of incorporating explainer videos into your internal communications strategy.
What Are Explainer Videos?
An explainer video is a brief online video strategically employed in marketing endeavors to clarify the features of a service or product. Often utilized to simplify intricate concepts or provide clear instructions for employees, these videos serve diverse purposes, including training sessions, onboarding processes, and company protocols.
These videos prove to be an ideal means of introducing new subjects in a user-friendly and navigable format. Moreover, they offer a convenient reservoir of pre-prepared training or onboarding materials, allowing employees to revisit the content at their convenience.
Beyond internal use, employing an explainer video for marketing can create a lasting external impact. They become searchable references that audiences can easily associate with relevant searches, enhancing visibility and recognition for your brand or message.
What Are the Types of Explainer Videos?
The world of explainer videos is crowded with variety, and the effectiveness of each type depends on the specific application. To provide you with a comprehensive understanding of the options for explainer videos available, let’s closely examine various kinds of explainer videos:
1. Whiteboard Animation Video
The prevalent whiteboard animation video features hand-drawn illustrations on a whiteboard to convey concepts. This method seamlessly integrates visuals with narration, facilitating precise and concise explanations. A well-crafted script, along with the guidance of an experienced producer or AI reader, brings this type to life.
2. 2D Animation Video
A 2D animation video employs two-dimensional drawings to create the illusion of movement. This animation style, characterized by flat images, is versatile and effective for explaining diverse concepts, making it suitable for general marketing purposes. By sequencing these flat images, 2D frame-by-frame animation delivers visually appealing and easily understandable messages, making it an excellent choice for engaging visuals and storytelling.
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3. 3D Animation Video
Utilizing three-dimensional objects to simulate movement, 3D animation is often chosen for marketing or product explanation videos, similar to the immersive experiences found in movies or video games. This method is ideal for introducing new products or generating interest and appeals to various audiences, emphasizing the importance of understanding your target demographic.
4. Motion Animation Video
Motion graphics breathe life into still images through visual effects and entertaining animations. Stop motion animation, where objects are photographed frame by frame, is frequently employed for marketing or product demonstrations.
5. Live-Action Video
In live-action videos, real people take the spotlight and serve as visual elements without animation. Ideal for creating a human connection to promote products or services, this versatile type finds applications across diverse marketing purposes.
6. Kinetic Typography Video
As the name suggests, kinetic typography videos employ text and animation to explain concepts visually. These are engaging explainer videos that capture attention, interest the audience, and set the tone effectively.
7. Screencast Videos
Using images while showcasing a live website or product, screencast videos are valuable for presenting finished products. Particularly effective for teaching or guiding users through live interactions, these videos find utility in employee training and presentations.
The Benefits of Using Explainer Videos
Explainer videos, including how-to guides and tutorials, offer plenty of benefits that extend beyond a singular application. One notable advantage is improved Google search rankings. Employing explainer videos enhances the likelihood of landing on the top of search results, giving you a competitive edge.
The versatility of explainer videos for internal purposes as well as external communications proves particularly effective in capturing audience attention. For instance, when potential customers search for products or services, explainer videos stand out, enticing clicks over text-based content. The interactive and immersive nature of videos also leads to increased conversion rates, providing a solid return on investment.
When it comes to internal communications, particularly for onboarding training videos, explainer videos bring forth a range of benefits:
Improved Engagement
Engaging visuals and narrations in internal communications videos captivate employees, ensuring better retention of company messaging. Integration of links, customized images, and voiceovers enhances the interactive experience.
Simpler Learning
Visuals simplify the learning process, making explainer videos a powerful tool for internal training and onboarding. The versatility of these videos extends beyond marketing, proving valuable for training and development initiatives.
Greater Clarity
Explainer videos excel in clarifying complex concepts, especially during onboarding or when introducing new processes. Visuals and concise explanations make it easy for employees to grasp information, and these videos can also serve as effective communication tools for external audiences.
Increased Engagement with Company Culture
Explainer videos contribute to building and strengthening company culture by showcasing values and mission. Engaged employees, connected to the company’s culture, become more productive. As a result, corporate video production is beneficial not only for onboarding but also for promotions, special events, or exit interviews.
Better Brand Awareness
Explainer video benefits by fostering brand awareness among employees and the wider audience. Familiarity with a company’s brand makes employees positive ambassadors, leading to improved customer satisfaction and increased sales. The adaptability of explainer videos allows for their strategic use in various scenarios.
How Are Explainer Videos Used in Internal Communications
If you’re wondering about the significance of using explainer videos for internal communications, consider their versatile applications that benefit businesses, marketing teams, and individual professionals in distinct ways.
When creating an explainer video, align it with your specific objectives and target audience to optimize its impact. Whether you’re creating a repository of training information or aiming to enhance clarity in your messages, explainer videos offer a dynamic solution.
The benefits of using internal communications videos lie in their enduring utility. Completed explainer videos can serve various purposes, from onboarding new employees to providing reference material over time. Here are some typical internal applications:
1. Onboarding Training Videos
Onboarding videos prove highly effective in easing the transition for new employees. They provide valuable insights into company policies, procedures, and culture, introducing employees and colleagues to their roles. With an engaging style, these videos make the onboarding process less overwhelming.
2. Process Explanation Videos
Complex processes become more manageable with process explanation videos. By breaking down intricate steps, these videos assist employees in understanding and efficiently executing tasks. By simplifying procedures, employees are better equipped to follow instructions and achieve successful outcomes.
3. Product Explanation Videos
Harness the persuasive power of video to educate employees about products. Product explanation videos showcase features and benefits, aiding in understanding complex concepts. With an engaging approach, these videos empower employees to make informed decisions and contribute to product knowledge.
4. Exit Interview Videos
Exit interview videos provide a valuable platform for departing employees to share feedback. These videos help identify areas for improvement in company policies and express gratitude for employee contributions. The clarity and conciseness of messages in exit interview videos ensure effective communication during this critical phase.
Can Internal Communication Videos Lead to Business Growth?
Organizations considering the impact of explanation videos for brand engagement and growth can rest assured that the answer is favorable. Still wondering why use explainer videos for internal communication? Videos can contribute to various business objectives, including:
- Enhancing Employee Engagement: Explainer videos, when crafted to be engaging and informative, foster a sense of connection among employees. Adopting a branded approach, such as incorporating videos for launches or events, establishes a regular expectation, promoting inclusivity. Elevated employee engagement, a crucial factor in organizational success, is likely to translate into increased productivity.
- Boosting Productivity: Videos designed for internal communication provide employees with efficient task-related information, saving time and facilitating enhanced productivity. The accessibility and clarity of video content contribute to streamlined workflows, enabling employees to accomplish tasks more effectively.
- Improving Employee Retention: The use of videos in internal communication plays a crucial role in increasing employee retention. When employees feel connected to the company and find engagement in their work through informative videos, the likelihood of turnover decreases. This strengthened connection contributes to a more stable and committed workforce.
Creating an Explainer Video for Internal Communications: Key Tips
So, if you’re considering making explainer videos for your business, here are essential tips to keep in mind:
Tip 1: Simplicity Is Key
Simplify the content of your explainer video to convey complex concepts effectively. Utilize short, concise explanations and visual aids to enhance understanding. Capitalize on the visual appeal, recognizing that people resonate more with visual elements.
Tip 2: Injecting Humor for Engagement
Infuse a touch of humor to make your explainer video more engaging, mainly when dealing with dry or complex topics. Humor can capture employee’ attention and sustain their engagement throughout the video. Customization allows you to adapt the tone to suit the message appropriately.
Tip 3: The Power of Narrative
Leverage the power of storytelling to connect with employees emotionally. Craft a narrative that illustrates the company’s values or mission, fostering a sense of connection and encouraging employees to internalize the video’s message.
Tip 4: Conciseness Matters
Maintain briefness in explainer videos, aiming for a concise and focused presentation. With the average adult attention span being around eight seconds, shorter videos are more effective in holding employees’ complete focus and preventing disengagement.
Tip 5: Animated Characters for Vibrancy
Incorporate animated characters to enhance engagement and add a touch of fun to your video. The choice of characters should align with your communication goals, and animated characters can effectively lighten the content, making it relatable and memorable. Their adaptability makes them suitable for various industries, providing an ideal method for marketers in any field.
The Bottom Line
In summary, the benefits of incorporating internal communications videos are evident and impactful. These videos serve as a powerful tool for enhancing engagement, fostering clarity, and boosting brand awareness among both employees and your broader audience. Furthermore, they offer a dynamic and enjoyable means to convey intricate concepts.
For those considering the creation of an explainer video for internal communications, adhering to the provided tips is suggested. And for a more streamlined approach, partnering with a professional explainer video company like Anideos can be beneficial. At Anideos, our experts can elevate your communication efforts through top-notch explainer video services. Talk to us for more!
