333.2 billion emails are expected to be sent and received each day in 2022 as reported by Statista. By 2025, this number will increase to 375 billion. Not just this, statistics suggest that customers prefer getting contacted via emails by companies.
The ROI through emails is a whole different world. For every $1 spent, the business can expect a return of $36.
Ok, we get it. Emails are a big deal but try thinking like this too.
We all love stories, but most of us will prefer listening to them rather than reading.
So, when an average Joe receives tons of emails (that are practically a brand’s way of telling a story) in his inbox, he can’t help but close the inbox as unfazed as ever.
Bombarded with discount deals, new product launches, and demo videos; yet nothing out of the ordinary could grip him.
This is what happens when brands fall prone to typical email marketing strategies.
To make email marketing effective, there’s one thing that marketers have jotted down. They’re calling it a Vmail. Frankly, videos have been the best thing that happened to the marketing industry and emails managed to withstand the test of time.
So, now marketers came up with Vmail combining the two.
Keep on reading if you want to know what exactly is a Vmail and why you should include it in your marketing strategy.
What is Vmail?
If the term Vmail pops up somewhere, a lot of us easily confuse it with an abbreviation for voicemail. The Vmail we’re talking about here refers to putting up a video in the traditional, old-school email to pique interest.
You might have guessed it by now. Vmail refers to video email. It is most commonly used to make email marketing effective by adding a personalized touch to the email.
Almost 91% of businesses and companies incorporate videos in their marketing strategy and the world isn’t ready to let go of emails, so Vmail has become a thing.
Is Vmail Effective?
For hundreds and thousands of years, humans have been communicating. With the advent of the digital age, there’s nothing more than the human feeling we constantly miss out on.
As you type email after email, you’re choosing a faceless and static message over speaking. This sounds unnatural to the recipient and your brand doesn’t come off as authentic. Every day, they are drowned by heaps of emails and it has become a routine to just overlook them. Imagine they receive an email with the subject, “you’ve got Vmail.”
Something out of the ordinary gets you a click, and maybe more if the video’s done right.
With a personalized message, your brand builds a human connection letting the recipient see the real you. This is why they’re way more effective than a random traditional email sitting in their Junk folder.
To make sure it gets the job done, you need to keep the following in mind.
- The video should stick to your brand voice and the visuals should be according to the message being conveyed
- Send a spot-on video at the right time
- Don’t overdo the video, keep it natural and normal.
- DON’T FORGET TO ADD ‘VIDEO’ SOMEWHERE IN THE SUBJECT LINE.
Why Use Vmail?
#1 Vmail Get More Shares
Short videos get more shares and more often than not, spread like wildfire.
The same is the case with videos enclosed in an email, they have higher chances of getting shared than a text-only email.
To get more shares, simply put up a direct sharing option so the recipient doesn’t have to go through a hassle for sharing your video content. Keep it modestly prominent and eventually, good things will find your way!
#2 Gateway to Remarkable Branding
The first impression is the last impression and there’s no denying it. With a carefully-crafted video wrapped inside an email, you’re leaving behind a great first impression that will reap fruits for you in the future.
All you have to do is make sure that the video follows your brand guidelines. So, when the viewer sees the video, they remember and memorize you. With such powerful branding, it won’t be long before you see an increase in conversions.
#3 Seal More Deals
With a Vmail, you will catch the prospect at the right instance. Multiple reports and statistics show that videos have the potential to impact purchase decisions.
Besides standing out from the clutter, you will see your sales go right up the roof with a Vmail!
#4 Measurable Results
With a Vmail, you can have a sharper idea of what really happened. It’s easier to know concrete results with video, which otherwise would be impossible.
Video is an excellent tool to know how many people viewed the videos, how many times it was shared, the viewer demographics, and more.
#5 Deliver an Unforgettable User Experience
Putting up a video that supports your text-only email is something that your recipient does’ t come across often. So, when you do it; they remember it.
Opting for a Vmail is the #1 source to give your customer base an experience they aren’t used to. If the video is perfectly crafted and leaves the viewer impressed, then you’re in for great news. Prioritizing the experienced user with the brand is integral as it gets them interested in you.