In 2025, 376.4 billion emails will be sent daily—a clear sign customers still value emails from brands. And the ROI? For every $1 spent, businesses earn $36.
However, the majority of inboxes are overflowing with the same old product launches and discounts. It makes sense why Kendy hits delete without thinking twice.
That’s where Vmail comes in. It’s the ideal fusion of standard email marketing with the compelling potential of video.
Why is Vmail so revolutionary? Let’s explore and see why this is email marketing’s future.
What Is Vmail?
If the term Vmail pops up somewhere, a lot of us easily confuse it with an abbreviation for voicemail. The Vmail we’re talking about here refers to putting up a video in the traditional, old-school email to pique interest.
You might have guessed it by now. Vmail refers to video email. It is most commonly used to make email marketing effective by adding a personalized touch to the email.
Almost 91% of businesses and companies incorporate videos in their marketing strategy, and the world isn’t ready to let go of emails, so Vmail has become a thing.
Is Vmail Effective?
For thousands of years, humans have been communicating. With the advent of the digital age, there’s nothing more than the human feeling we constantly miss out on.
As you type email after email, you’re choosing a faceless and static message over speaking. This sounds unnatural to the recipient, and your brand doesn’t appear authentic sometimes. Every day, your customers are drowned by heaps of emails, and it has become a routine to overlook them.
Imagine they receive an email with the subject, “You’ve got Vmail.” Something out of the ordinary gets you a click, and maybe more if the video’s done right.
With a personalized message, your brand builds a human connection, letting the recipient see the real you. This is why they’re way more effective than a random traditional email sitting in their Junk folder.
To make sure it gets the job done, you need to keep the following in mind:
- The video should stick to your brand voice, and the visuals should match the message being conveyed.
- Send a spot-on video at the right time
- Don’t overdo the video; keep it natural and normal.
- Don’t forget to add ‘Video’ somewhere in the subject line.
Why Use Vmail?
Further, we have shared some reasons why you must opt for Vmail marketing.
1. Vmail Get More Shares
Short videos get more shares and, more often than not, spread like wildfire.
The same is the case with videos enclosed in an email; they have higher chances of being shared than text-only emails.
To get more shares, simply put up a direct sharing option so the recipient doesn’t have to go through a hassle for sharing your video content. Keep it modestly prominent, and eventually, good things will find their way.
2. Gateway to Remarkable Branding
The first impression is the last, and there’s no denying it. With a carefully crafted video wrapped inside an email, you’re leaving behind a great first impression that will reap fruits for you in the future.
All you have to do is make sure that the video follows your brand guidelines. So, when the viewer sees the video, they remember and memorize you. With such powerful branding, it won’t be long before you see an increase in conversions.
3. Seal More Deals
With a Vmail, you will catch the prospect at the right instance. Multiple reports and statistics show that videos have the potential to impact purchase decisions.
Besides standing out from the clutter, you will see your sales go right up the roof with a Vmail.
4. Measurable Results
With a Vmail, you can have a sharper idea of what really happens. It’s easier to know concrete results with video, which otherwise can be challenging.
Video is an excellent tool for knowing how many people viewed the videos, how many times they were shared, the viewer demographics, and more.
5. Deliver an Unforgettable User Experience
Putting up a video that supports your text-only email is something that your recipient doesn’t often come across. So, when you do it, they remember it.
Wrap Up!
Opting for a Vmail is the perfect way to give your customer base an experience they aren’t used to. If the video is perfectly crafted and leaves the viewer impressed, then you’re in for great news. Prioritizing the experienced user with the brand is integral as it gets them interested in you.
If you want to create incredible animated content to spread through Vmail, look no further than Anideos. We provide top-notch animation services–Contact us now!
