Effective Ways to Use Motion Graphics for Social Media

Motion graphics have revolutionized the social media landscape. These striking visuals give your brand vitality and help your message stand out among the abundance of content competing for viewers’ attention.

How many times have you paused your scrolling to see an animated message or a visually appealing video in the introduction? That’s the power of motion graphics.

Motion graphics provide countless opportunities to engage your audience, from eye-catching Instagram reels and interactive TikTok visuals to well-executed YouTube openings and fascinating Facebook advertisements. They transform ordinary stuff into remarkable experiences by fusing the finest aspects of storytelling and design.

The possibilities are endless! Therefore, this article will explore how you can use motion graphics for social media.

7 Ways to Use Motion Graphics for Social Media

Ready to learn seven effective ways to use motion graphics on social media? Let’s get started and enhance your online presence!

1. Drive Excitement for Upcoming Events

Animation for social media is an excellent approach for sparking curiosity about upcoming events. 

Instead of depending on the all-too-common static copy, where you push in all your events and their details in one image, animation allows you to add more information. The animated social media posts convey the message way too swiftly.

2. Communicate Your Brand Values

Communicating your brand value correctly to your target audience is essential. Applying animation to a social media content calendar lets you meet your needs thoroughly and efficiently. 

A practical technique of making animated marketing videos can help you create eye-catching content. These videos help you deliver your message to the audience appropriately.

3. Focus On Your Message’s Key Elements

You don’t always have to drag the social media animated videos to deliver your desired message. Sometimes, simple but compelling videos are good enough to captivate your audience. 

You must animate key points and objects; sometimes, creating an influential character (a hero) is a good option. People tend to remember made-up characters together with the message they convey.

4. Create Animated Tutorial Videos

Motion graphics for social media are crucial for highlighting specific actions and essential elements. Animated tutorial videos are also cost-effective compared to hiring real-life heroes or characters. 

The how-to videos explain a lot. Adding text and voiceover in those videos can make it easy to grasp the message.

5. Use Animation for Festive Greetings

Festive greetings are always welcomed on social media. Instead of a static image, creating an engaging animated social media post is preferable. 

Simple fireworks or a funny character showing an interesting GIF can also be a good idea, as your audience will notice your viewpoint immediately.

6. Celebrate Your Brand’s Successes

Celebrating your achievements is equally significant as promoting your commodity. Letting people know about your accomplishments develops trust and improves your brand’s image. 

The best motion graphics videos help you by inserting funny elements with the right voiceover. This will keep your audience engrossed in your video and unconsciously highlight your brand in their minds.

7. Announce New Product Features

You can always discuss and announce your new product and its features on social media. Animation and motion design trends allow you to update or announce your new products persuasively. 

You can add all the relevant information in a single video, adding the latest trends to make the video relatable to the audience.

Bonus Tips to Create Animated Social Media Posts to Enhance Branding

Now that you know some must-follow approaches, do you know there are some bonus tips as well? Let’s know about them.

1. Be Right with Brand Colors

You must stick with your brand’s colors. Don’t use new colors on your social media; this may confuse your audience, who will not be able to retain your brand’s image and logo. 

Use the same color palette to stick the primary picture of your brand in their minds. You can also look at some examples of animated social media posts online to understand this approach better.

2. Use Text Effectively

Social media motion graphics mostly use text to convey messages. Here, you must know how much text to deliver the message. 

Too much text can create chaos, and your audience might lose interest. Make the message easy to read. It should be swift and use simple words and vocabulary that ordinary people can understand.

3. Add A Voiceover

Using the right voiceover is essential. Work on the tone and style of delivering the message. Animated LinkedIn posts often feature excellent voiceovers, along with text and motion graphic videos. This complete set makes a video captivating and grips the audience’s eye.

4. Leverage The Right Tools

You should use the right tools, which should match the theme of your video. For example, if you focus on creating something for mobiles or tablets, vertical video on social media can be the best option. The right tools make your videos effective and smoothen your marketing efforts.

Types of Motion Graphics

What type of motion graphics should you use on your social media? Still curious? No worries; we have highlighted some common types that you can use. 

1. Animated GIFs

Short, looping animations are the most common use for the file format known as GIFs (Graphic Interchange Format). They are a lot of fun and can help you easily communicate a message, sentiment, or feeling!

For a fun method to interact with your audience, try using GIFs in your greeting and announcement postings.

2. Animated Text

One easy way to maintain your audience’s interest is to use animation. You can also use animation to break up instructions or announcements and focus on a single piece of information at a time, making it easier for your audience to understand.

You can animate your text in a variety of ways, such as using fade-ins and fade-outs, rotating, spinning, or popping up letters one after the other like a typewriter.

Don’t go overboard, though. Your message should be interesting instead of overwhelming or tiresome.

3. Stop Motion

In earlier times, stop motion involved taking individual frames of your subjects, moving them slightly, and then repeating the procedure as long as it took to make a commercial, a movie, or a California Raisins Christmas special.

These days, you can create that jerky effect with high-quality video editing software to add a delightful, nostalgic feel to your tutorials or ads.

4. Particle Effects

The use of tiny, individually controlled graphic design elements—known as particles, of course—to move and visual effects is known as particle effects in motion graphics. These particles can be dots, lines, confetti, or anything else you like.

They are ideal for imitating bubbles, snow, fire, rain, smoke, etc., and even though they are looping films, they provide an appearance of randomness.

To add spice to your content, incorporate them into title sequences, logo animations, transitions, or backgrounds!

5. Logo Animation

An innovative method to make your logo more memorable and, for want of a better word, “cooler” is to animate it.

Animating your logo creates a lasting impression, whether it’s anything changing into your logo, pieces that spin and interlock, or anything else your creative mind may conjure up.

6. Data Visualization

Don’t let your data to be boring!

Motion graphics can bring charts and graphs to life or create an engaging story in an infographic.

Presenting information and stuff that can otherwise put your audience to sleep is made far more interesting by allowing them to see real-time business ups and downs, flows, and pathways.

Social Media Specifications Cheatsheet

Get Started On Animated Social Media Posts with Anideos!

We have covered much ground! You should now see how much integrating motion graphics into your social media can enhance your business’s visibility. Motion graphics are a flexible and compelling method of engaging your audience.

Just remember to start small and try out various formats and styles to find what works best for your followers. Engaging and entertaining your audience is the main goal of social media, so don’t be scared to be innovative and experiment. If you are still not sure where to start—you can always count on Anideos.

Anideos specializes in providing high-quality animation services for all social media platforms. Contact us to get compelling motion graphics that will enhance your website and brand identity. We ensure that marketing strategies are developed using videos that effectively drive traffic to clients’ social media channels. 

Let’s collaborate to keep your audience hooked.