Introduction:
Explainer videos are believed to be very significant in the SaaS industry. These videos efficiently make complex software simple and understandable, making it easier and more approachable to potential customers.
These explainer videos efficiently communicate key features and benefits strongly in a captivating manner, which attracts attention and conveys value briskly.
SaaS Explainer videos can enhance conversion rates by envisioning the user experience and addressing common pain points. This boosts user understanding and makes SaaS products different in the aggressive market.
Our main motive is to make SaaS companies proficient in creating powerful explainer videos that efficiently communicate the value of their product and functionality. You need to follow the given outlines in this article to produce engaging and informative content that connects with your target market.
Step 1: Define Your Video’s Objective
Your objective of the explainer video for SaaS should be crystal clear and easily understandable by the SaaS company founders. Marketing managers in SaaS companies should create SaaS explainer videos that carve the content, tone, and structure, making sure that they go well with your goals and strike a chord with your target audience. For example:
- Product Overview: You are advised that your video should highlight the key features and benefits if you aim to enrich customers with a general introduction to your software. It should offer a comprehensive knowledge of your product, what it does, and how it can solve basic problems.
- Feature Highlight: If you want to highlight a specific feature, you should provide its details, demonstrating its functionality and how it addresses certain users’ needs or pain points.
- Customer Onboarding: A Step-by-step SaaS animation video should be provided to help customers understand the initial setup and basic usage. This will encourage new customer onboarding.
A precise objective ensures that the SaaS marketing video stays focused, efficiently transfers the envisioned message, and meets the needs of your business and audience.
Step 2: Understand Your Target Audience
It’s essential to understand your target audience to create the ultimate guide for them to comprehend. Modify your content by their pain points and preferences to address their specific needs and interests.
Knowing the pain points and preferences of the product manager in SaaS companies is helpful, as it will assist you in tailoring your explainer videos accordingly. The best SaaS video production tip is to follow the steps of addressing, aligning, and tailoring the preferences to get the maximum attention of the content creators and video production teams in tech startups.
The SaaS video creation guide involves comprehensive surveys and interviews. This will enrich you with direct feedback from your current and potential users. Then, analyze customer data from your website, social media, and CRM systems to identify modern trends and behaviors.
Monitor competitors’ audiences by looking at their marketing materials, explainer videos, and customer reviews. For this, you can utilize social media and other online platforms and then create buyer personas.
Step 3: Craft a Compelling Script
Top explainer video examples include a well-crafted script. The script is the pillar of an effective explainer video and plays an important role in delivering the message clearly and convincingly. A well-crafted script includes clarity of message, engagement, and persuasion.
A captivating script requires a basic template or structure. It should contain a 10- —to 15-second introduction, followed by a 15-—to 20-second problem statement. A SaaS video production process needs a proper step-by-step progression to achieve the required results. The solution overview and key features should take 20 to 30 seconds before closing. In the end, your call to action of 10 to 15 seconds should be executed before the conclusion of 5 to 10 seconds.
An ideal explainer video length can lead to a successful outcome. To maintain clarity and brevity, a few tips need to be followed, such as being concise, maintaining structure, engaging with visuals, and reviewing and editing.
Step 4: Storyboarding Your Video
Storyboarding plays an important part in the production process of your explainer video. It assists in planning and envisioning the visual elements and confirms that the final video is cohesive, engaging, and aligned with the script.
Visual planning is the right communication tool for accurate resource management. It sets the purpose of the storyboard in planning visual elements. A good explainer video company would also discuss the key components of a storyboard and ensure a guided production process, like frames and panels, scene description, timing and transitions, and audio clues.
The right tools or resources for creating an effective storyboard include digital tools, physical tools, storyboard templates, and storyboard software.
Step 5: Choose the Right Animation Style
The answer to how to make a SaaS explainer video is choosing the right animation style. This helps communicate your message effectively and align with your brand identity. Every animation style can be effective depending on which one suits the best with your content and audience.
Get an overview of different style animations like 2D, 3D, whiteboard, or motion graphics before you start. This is followed by the right selection of style based on the requirements of your brand and its message, like considering your brand identity, matching the style to the message, determining the project budget, evaluating the desired impact, and then testing and getting feedback.
Step 6: Produce the Video
Various key stages are involved in producing an explainer video, including animation, voiceover, and sound design. All these elements have an important part in the creation of a cohesive and engaging final product.
You can also offer advice on working with a video production team or tools for DIY production by selecting a production team, collaborating and feedback, and managing budget and timelines.
Step 7: Review, Refine, and Finalize
Reaching the final stage of producing an explainer video is sensitive. The video should effectively communicate your message and meet your quality standards. It is essential to review the video with stakeholders to ensure alignment and identify issues beforehand. Offer tips for getting feedback and making final adjustments by organizing review sessions, gathering comprehensive feedback, prioritizing revisions, and conducting final reviews.
You also need to monitor and mention the importance of quality assurance, including video length, pacing, visual consistency, and technical quality.
Step 8: Distribute and Promote Your Video
Timely completion of the explainer video with the required quality is not adequate to achieve success. Effective distribution and promotion are equally important for reaching your target audience and marketing goals. You can efficiently share your video on websites, social media, email campaigns, video hosting platforms, and industry forums and communities.
You can offer tips on optimizing the video for SEO and driving traffic by optimizing video title and description, adding tags and metadata, creating an engaging thumbnail, including a call-to-action (CTA), and embedding your video on external sites. It is extremely important to track performance metrics. You can measure effectiveness, analyze engagement, assess traffic sources, and gather insights for improvement.
Conclusion:
By now, you must have understood that creating a compelling SaaS explainer video requires a series of precise steps. Every step is important to ensure the final product, effective message communication, and user engagement. You will be well-resourced to create a powerful and effective explainer video for a SaaS product by following these steps.
