Have you ever been scrolling through your social media feed and been captivated by an intriguing animation? You’re not alone; animations are a great method for drawing viewers in and making your point clear.
Social media helps businesses connect with the right audience, build brand awareness, and drive engagement, while animated content acts as a powerful tool to captivate and communicate effectively.
It may seem difficult to create interesting animations for social media, but don’t worry—we’ve got you covered! This article will explain some tips and highlight excellent commercial ad examples to help you create animations that appeal to your audience in addition to looking fantastic.
Tips to Create Engaging Animations for Social Media
Here with us, explore the best tips for creating amazing animations for your social media:
Understand Your Audience
Understanding your audience is crucial before beginning the animation process. Diverse content genres elicit various responses from distinct demographics. A professional audience might value more polished and educational content, whereas younger viewers might favor bright and energetic animations. Conducting audience research can help you better customize your animations for social media to match your audience’s tastes and expectations.
Keep It Short for Maximum Impact
People on social media have infamously short attention spans. Make sure your animations are clear and concise if you want to keep your audience interested. Try to keep it going for between thirty and sixty seconds. This keeps viewers intrigued and also conforms to the majority of social media networks’ criteria for video length.
Hook Your Audience with Storytelling
A gripping storyline of animated cartoon commercials is the foundation of every excellent animation for social media. Use storytelling strategies to make your brand message memorable and engaging. Whether it’s a quick explainer film, an entertaining character animation, or a comprehensive tutorial, make sure your narrative reflects the voice of your business and connects with the viewer.
Optimize for Each Platform and Screen
Every social media platform has particular strengths and recommended usage guidelines. For example, Twitter offers animated GIFs, whereas Instagram and Facebook stories allow vertical videos. Adapt your animations for social media to the requirements and usage patterns of every screen and device. This guarantees peak output and engagement.
Use Eye-Catching Thumbnails and Titles
The title and thumbnail are what viewers see first, and they have a big influence on whether or not they click. Make striking thumbnails that accurately represent the information in your animated commercials. To persuade users to watch the video, combine this with an attention-grabbing, relevant title.
Leverage The Power of Sound and Music
Sound is a key element of any animated cartoon ad. It can improve the entire watching experience, create a mood, and stimulate feelings. Use well-chosen music and sound effects to enhance your animation for social media. Furthermore, since many people on social media watch videos without audio, think about including subtitles.
Craft a Killer Call to Action
Every piece of content you produce should have a goal. Incorporate a prominent call to action (CTA) into your animations to increase website traffic, brand recognition, or sales. This might be as easy as pointing viewers to a certain webpage or asking them to like, comment on, or share your video.
Test and Iterate
Since the digital world is always evolving, what works now might not work tomorrow. Test several animated content formats frequently to determine which ones your audience responds to the best. Track performance measures like views, engagement, and shares with analytics tools. Refine your technique and carry out further experiments to determine the best course of action in light of these discoveries.
Team Up with Animation Professionals
Producing exceptional-quality animations can be difficult, particularly if you lack the required knowledge and tools. Working with experienced animation companies, such as Anideos, can guarantee the excellence of your work. Such professionals may offer expert advice, generate original concepts, and produce well-executed animations for social media that satisfy your company’s objectives.
Moreover, you can also explore the best tips for vertical video on social media.
Best Animated Ad Examples
Animation advertisements are brief commercials used by corporations and marketers to inform their target audience about a product or service and encourage them to take the desired action. Marketers from a variety of industries are incorporating animation commercials into sales funnels in order to draw in and hold the interest of their target customers.
Here are a few of its most excellent video ads examples:
Summa Health
- Goal: Brand Awareness
- Animation Type: 2D Animation
- Industry: Healthcare
This is a great example of how a video advertisement for healthcare should be made. The video’s 2D animation and transitions help demonstrate Summa Health’s advantages. It also includes a humorous story about a primary care physician in that role. This 30-second cartoon commercial is just what you need if you’re into healthcare.
Oreo: Wonderfilled
- Goal: Customer Engagement
- Animation Type: 2D Animation
- Industry: Food & Beverage
This animation advertisement’s theme is, ‘How might an Oreo treat go if it was offered to a vampire, a gigantic shark, or the big bad wolf?’ The well-known tune that musician Owl City wrote specifically for the company is featured. Children and adults are the intended audience for this motion graphics advertising. The animation and distinctively animated 2D cartoon characters in the video match the vibrant mood of the song. Something like this can help you pick the ideal jingle for your company if it is intended for a younger audience.
Slack – Work Simplified
- Goal: Brand Awareness
- Animation Type: 2D Animation
- Industry: Software
How can a B2B company best present the unique selling point of its product? Take a look at this Slack, a great example of animation ad that shows how they can streamline work-related duties and simplify your life. They have consistently used background music, character movements, brand colors, and general animation in the videos in a seamless manner. Additionally, companies like Asana, Freshworks, Rebrandly, and others have ingeniously produced videos using this format that have increased conversions.
Starbucks Coffee
- Goal: Customer Engagement
- Animation Type: 2D Animation
- Industry: Food & Beverage
Are you craving a Tall Caffe Mocha after watching this one of the amazing Starbucks animation commercials? That’s how animated advertisements work their magic. Starbucks ads have always made people smile, and this is just one more work of art they have produced. The visually stunning storyline of blending coffee from various origins can bring the audience to their preferred Starbucks! This video can inspire any brand trying to connect with its target audience emotionally.
McDonald’s – Mobile App Launch
- Goal: Brand Awareness
- Animation Type: 2D Animation
- Industry: Food & Beverage
There’s no better way to keep viewers interested until the very end of a video advertisement than to combine well-known movie characters. In about 35 seconds, the McDonald’s video makes the best use of music and animation. Additionally, the advertisement spreads happiness by saying that the McDonald’s mobile app is all it takes to enjoy meals with your loved ones wherever you are. After just two years of release, the video achieved its aim targets with an astounding 7 million app downloads. Such animations can be beneficial for your company if you’re about to launch your app or have no idea how to market your brand.
Nike – Air Reinvented
- Goal: Customer Engagement
- Animation Type: 2D Animation
- Industry: Sports Apparel & Accessories
Nike has never let its fans down in terms of advertisements. Their video advertisements are enthusiastic and enticed to check out the new line. This visually appealing animated video showcases its greatest-ever sneaker designs and the newest additions. This cartoon advertisement and its music vary with each new display, making them more compelling. When introducing a new product to your target audience, you can use nostalgic video animation as inspiration.
Samsung
- Goal: Customer Engagement
- Animation Type: Whiteboard
- Industry: Technology
Samsung is a master player in the consumer electronics industry worldwide and this is one of the best commercial ads examples for you. Samsung CXL services utilize the flowing ball theme to show the data flows in the video. The animated commercial’s infographic video style efficiently conveys important information, while the moving ball improves viewer attention. You can also learn creating whiteboard animations through our guide.
American Express
- Goal: Lead Generation
- Animation Type: 2D Animation
- Industry: Fintech
This incredible 45-second animated commercial introduced American Express’s 2016 Career Campaign. The most effective aspect of this advertisement is how it highlights American Express’s career prospects through appealing animation and a straightforward yet captivating video screenplay. This can serve as an excellent model for companies seeking to expand their workforce. This video might potentially be used to promote a service-based business or a digital solution.
Catch by Coca-Cola
- Goal: Customer Engagement
- Animation Type: 2.5D Animation
- Industry: Food & Beverage
When discussing these really awesome animated commercials, how can we ignore this unique Coca-Cola video? Since 1993, the beverage giant has used bears in its advertising. The same polar bear returned for the 2012 Super Bowl with the famous “Catch” video. The video demonstrates how various people’s experiences with their preferred cold beverages vary. Additionally, you can look at the guide to making animated marketing videos.
In A Nutshell!
You can really differentiate your content on social media by making appealing animations that entice viewers to connect with your posts. If you adhere to the advice we’ve covered, you’ll be well on your way to making animations for social media that fascinate and resonate.
Remember, the goal on social media is not just grabbing attention but holding it! Experiment with different styles, never overlook trends and don’t be afraid to let your creativity shine. You can also use these video ad examples to make your next animation go wild on social media.
Furthermore, you can also head to Anideos for top-tier 3D and 2D animation solutions. Let’s make your brand stand out together—reach out to us now!
